Contextual Customer Insights

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What Is Product Feedback & How to Collect it: An Actionable Guide

What Is Product Feedback & How to Collect it: An Actionable Guide

Every company aims to grow and remain relevant, but how do you ensure your product continues to connect with your audience? The answer is simple: talk to your customers. Whether you’re perfecting a chef’s knife, designing a motorbike, or developing a SaaS platform, product feedback is a vital element. It’s about diving into real user...
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What UX Metrics Should Product and SaaS Teams Actually Track?

What UX Metrics Should Product and SaaS Teams Actually Track?

Most product teams know UX matters. Fewer know which numbers to actually watch. There are dozens of UX metrics out there, and most advice on the topic either lists them all without telling you how to measure them or skips the measurement entirely. Neither is useful when you have a drop-off to diagnose or a...
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What Is Survey Fatigue & How to Avoid It: a Step-by-Step Guide

What Is Survey Fatigue & How to Avoid It: a Step-by-Step Guide

Do you have an estimate of how many surveys you’ve received in the past week? The past month? The past year? When you open your inbox, isn’t it flooded with requests to share your “valuable opinion/thoughts”? For example, whenever you make a purchase, you probably received an email with a survey that asked something like:...
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Exit Intent Popup Software: 11 Tools That Convert

Exit Intent Popup Software: 11 Tools That Convert

Unlike brick-and-mortar stores, you can not stop your customers from getting away from your website by offering them a deal or discount at the last minute to retain their business. But with exit-intent pop-ups entering the picture, things have changed for the better. These pop-ups appear when a customer is just about to exit your...
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How to Get People to Fill Out a Survey with Nudges

How to Get People to Fill Out a Survey with Nudges

How do you find out whether your product or services are meeting the needs and expectations of your customers?  Of course, by asking them and most preferably with surveys.  But, what if customers don’t answer? An average response rate for surveys is between 3% to 30%. More often than not, companies end on the wrong...
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