Qualaroo on Android: The Mobile Insights Trifecta is Complete

As customers evolve in how they engage with your brand and product, your insights methods need to keep pace—otherwise, you’ll lose that vital pulse on your audience and customer base. It’s no secret people are moving to mobile. In parallel, we’ve been releasing mobile insight capabilities at ludicrous speed. Over the past few months, we...

6 Inventive Uses For Qualaroo

Customers’ lives are so saturated with digital marketing that it can all just seem like noise. They get on average 121 emails every day, and they only open about 13% of the ones sent from marketers. Every time they go to a blog, they click out of an annoying pop-up asking them to sign up...

Surveys as a Growth Engine: Using Positive and Negative Feedback Loops

Take a page out of biology’s book. Positive and negative feedback loops are the silent mechanisms that grow ecosystems and organisms, and they can grow businesses too. Whether it’s learning how to skyrocket your site traffic or make sure that your customer acquisition doesn’t outpace your hiring process, you can take these biological principles and...

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Introducing Matrix Surveys

Last month we brought you Link Surveys…this month we are pleased to announce Matrix Surveys. Matrix surveys will expand your mind and allow you to ask your customers questions across multiple variables. Now you can ask your customers one simple question while substituting a key variable. That means increased efficiency…we’re talking like getting and gathering...

What Great Marketers Know About Customer Feedback

At ReadMe, a startup that makes API documentation easy, they keep a sign on the wall to remind them of their business philosophy. It’s the Y Combinator slogan: “Make something people want.” Customer feedback still drives their entire business model—it didn’t stop when they left the accelerator. (via Alvy Brooks) We wanted to find out...

4.7 Billion Surveys and Counting!

We were taking stock today on how far we’ve come, and we realized Qualaroo has delivered over 4.7 billion surveys to date. That’s 4.7 billion insights, countless marketing funnels improved, and many more customers having their voices heard. We just wanted to take a moment to raise our glass and say cheers to our community...

Product Enhancement Strategies That Drive Adoption

“Great products are engineered when product managers truly understand the desired outcomes by actively listening to people, not users” – Michael Fountain, former Director of Product at Alchemer Mobile Building a product that fits right in the middle of the customers’ requirements and needs is important for the growth of any business. But that’s just...

Gumtree Market Research: Unlock Insights from 16M Users

Getting valuable feedback from one user is easy. Getting it from 16 million? That’s a challenge. But it’s a challenge Gumtree, a local classifieds service for local goods and services that was acquired by eBay, was able to overcome. Today, Gumtree reaches 16 million monthly users, 1 in 3 people in the UK alone. With...

3 Invaluable Lessons from Qualaroo’s Conversion Rate Optimization Guide

Imagine you’ve just opened up a new café. You hired designers to make it beautiful, spent a ton promoting in the local paper, and now your dreams are coming true: It’s full of customers. Only problem is, no one’s buying any coffee. The same thing can happen to your site. Most marketers spend most of...

How GraphicSprings Increased Their Revenue by 41% and Improved Website Conversion Rates

Challenges Three years ago, GraphicSprings embarked on a new mission to increase its revenue and improve website conversion rates by understanding user needs. They tried to understand their web visitors and leads using traditional email surveys, but the results weren’t precise. The end-to-end process—from surveying and data collection to data interpretation—was painfully slow. They simply...

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