Contextual Customer Insights

The proliferation of marketing tools in recent years has been a mixed blessing for marketers.  On one hand additional tools make everyone’s lives easier, but on other hand customer data is often silo-ed in individual tools that don’t talk to each other.  While this is frustrating for marketers, it’s also a missed opportunity for the...

Our customers often tell us that the ability to target the right customer in the right context is one of the things they value most about Qualaroo.  Generally, URL targeting is one of our simplest forms of targeting we offer.  It lets you quickly and easily configure on which page of your site your survey or...

Online marketing was pretty easy when I first started doing it in 1996.  It wasn’t rocket science that you should test ads for response rates and measure conversions (the deeper the better). But surprisingly a lot of people weren’t following this process.  Considering that there was less than $20 per year competing for the attention...

In my 15 plus years of working in Silicon Valley, I never heard of a developer or engineer referred to as ‘IT’.  It wasn’t until a very brief stint at a bank that I heard the term ‘IT’ used to refer to the developers that were designing and building sophisticated systems to underwrite mortgages.  I...

A Better User Experience Blog (BUX) recently featured Qualaroo’s CEO, Sean Ellis, in a podcast about how to use qualitative insights to improve website usability and conversion rates.   This podcast will give you several ideas for getting the most out of Qualaroo and offers great tips on usability in general. Listen to the full podcast...

We’re happy to announce a new initiative at Qualaroo that will help you increase the value of your survey interactions. It is called Nudge, which is a personalized prompt at the end of a survey that encourages an action such as signing up, trying a feature or becoming a paying customer.  The targeting is personalized...