How Inflow Used Segmentation Analysis to Increase Conversion Rates 23%

Most marketers think they know their customers like the back of their hand. But without hard customer segment data, they’re spending hours and hours designing a website for an audience they’re really only guessing at. If your site isn’t optimized for your most profitable personas, you’re leaving money on the table. E-commerce marketing agency Inflow...

RingCaptcha: How 6 Weeks of Customer Feedback Shapes Product Strategy

Building a SaaS product can be anything but intuitive. When you first start creating it, you’ll have to make many hard decisions about which features to focus on. And if you’ve already helped build large companies, it’s tempting to prioritize features that will only matter when you have millions of users. But you are wasting...

What Chipotle’s PR Nightmare Can Teach Your Startup

The build-your-own burrito brand Chipotle is synonymous with mixed reviews. On the one hand, it has famous brand evangelists, like this guy who ate a burrito while skydiving. [source] But on the other, after the way the chain handled outbreaks of e. coli, norovirus, and salmonella, even Chipotle admits that 5-10% of their customers probably vowed...

Qualaroo + Eloqua

Oracle Eloqua equips marketers with best-in-class lead and campaign management tools that help engage the right audience at the right time in the buyer’s journey while providing real-time reporting and insights. Now Qualaroo customers have the ability to push lead generation data directly to their Eloqua account. You can add a visitor’s email, first name,...

SessionCam + Qualaroo

Qualaroo now integrates with SessionCam! SessionCam analyzes customer interaction on your website and automatically identifies potential barriers to conversion. SessionCam offers a wide variety of tools, ranging from the ability to identify where customers struggle on your site via session replay and heatmaps, to sophisticated recommendations that automatically identify the highest value issues to optimize...

How to Navigate the Waters of Google’s New Pop-up Regulations

Here’s the lowdown–Google’s recent mobile regulations can impact interstitials and pop-ups, and we want our customers to be well aware of the new rules so they don’t get dinged for covering up certain mobile content. Google recently made an update to its mobile-friendly search algorithm, making smartphone content visibility a google ranking factor. Sites that...

Automated Email Follow-Up Software That Boosts Replies

You’ve mastered your marketing funnel. People are visiting, reading, and giving you their email for your lead nurturing campaigns. All you have to do now is send out some emails and turn that interest into sales. So you do that, and nothing happens. Only about 22% of marketing emails get opened. The click-through rate is...

Qualaroo + Shopify

Qualaroo is part of the Shopify App Store! If you run a Shopify store and have wanted to run a Qualaroo survey on it, it’s now extremely easy to do so. Finding out more about your potential customers as they shop for products can be a huge factor in the success of your store. You...

Survey the World Over: Qualaroo’s New Translator & Language Processing

The world is getting smaller and web businesses continue to evaporate borders…we get it. So now we’ve made surveying across multiple languages a total breeze. Gone are the days of having to translate and replicate survey campaigns in different languages manually. With Dynamic Language Selection our platform does the translating for you. Easily switch between...

FullStory + Qualaroo

If you want to know more about your customers’ in-app experience, integrating Qualaroo with FullStory will turbocharge your efforts. FullStory captures every click, scroll, page transition, and more so you can travel back in time and view the exact moment your user encountered a bug, abandoned a cart or exhibited behavior you would like to...

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