Contextual Customer Insights

Popular Articles

Using Qualitative Data to Understand “Unknown” Web Traffic Source

Using Qualitative Data to Understand “Unknown” Web Traffic Source

Written and contributed by Angela Bartels, VP of Marketing at Qualaroo   When understanding your web traffic in tools such as Google Analytics, there will always be that “I don’t know where this user came from” channel known as “Direct Traffic.” Direct traffic is identified by those that land directly on your website by typing...
Read More
Survey Teardowns: How Gold’s Gym Gathers User Feedback Via Email

Survey Teardowns: How Gold’s Gym Gathers User Feedback Via Email

Written and contributed by Curtis Morris, CEO @ Qualaroo A quick search of  your email archive is likely to reveal at least one email asking you to take a survey. The subject matter might be anything from  a recent experience you’ve had, a review of the food at a restaurant, or even feedback about your...
Read More
Feedback Has a Shelf Life – Make Sure to Activate!

Feedback Has a Shelf Life – Make Sure to Activate!

Written and contributed by Curtis Morris, CEO @ Qualaroo Few things are worse than pouring your first cup of coffee on Monday morning, grabbing the half and half out of the fridge and adding it to your coffee only to realize that it has gone bad. The coffee is ruined. You are going to be late...
Read More
Customer Spotlight: How GreatSchools Grows Its Educational Data Hub

Customer Spotlight: How GreatSchools Grows Its Educational Data Hub

Since 1998, GreatSchools, a United States national nonprofit, has helped parents make the most out of their kids’ educational opportunities. The organization has created a school quality rating system that is based on school resources, student outcomes, and reviews. More than 138,000 public, private, and charter school data is integrated into the GreatSchools database, which...
Read More
20 Mobile App Retention Strategies to Boost Repeat Business

20 Mobile App Retention Strategies to Boost Repeat Business

An app cannot be successful if it doesn’t attract users who engage with and use the app. Getting users to use your app frequently is one of the challenges businesses struggle to overcome. But why is retaining users so critical? High acquisition cost, among other things.  The average cost to acquire a user who makes...
Read More
Need to Boost Your Actionable Feedback? Personalize It

Need to Boost Your Actionable Feedback? Personalize It

Written and contributed by Michael Nadelman, Customer Success @ Qualaroo As a business with an E-Commerce presence, one of your top priorities is to provide your customers with an online environment that is both informative and easy to navigate. In other words, your goal is to optimize your website’s conversion rate. This task often requires businesses...
Read More