Hiten Shah: Stay Data-Informed to Build Something Customers Want

This article comes excerpted from Hiten Shah’s soon-to-be-released book: 5 Habits to Building Better Products Faster. Over the past 10 years, Hiten has built and grown 8 different web-products, including Crazy Egg, KISSmetrics, and now Quick Sprout. Each of these companies used content marketing to drive the lion’s share of growth. Sign up for Hiten’s...

Landing Page Questionnaire: 5 High-Impact Questions

This guest post was written by Kevin Ho. Kevin is a Content Marketer at Wishpond specializing in Marketing Automation, Lead Nurturing, and Conversion Rate Optimization. Follow him on Twitter @mayoshrimp What’s the purpose of your landing page? Why did you build it? Hopefully, you quickly answered “to drive users towards a single conversion goal.” That...

Gumtree and Qualaroo For The Win

Not so long ago, Gumtree (an eBay company) had a hurdle. They were a dynamic website with a diverse and nuanced customer base. Gumtree’s customers’ desires encompassed industries ranging from goods for sale to cars, to real estate. As Gumtree grew they also needed to scale their feedback to match this diverse, growing customer base...

Aaron Ross: How to Short Circuit Lead Generation with Qualaroo

This guest post comes from Aaron Ross, author of the award-winning, bestselling book Predictable Revenue. It originally ran on his blog. Sales revenue keeps your SaaS business afloat, but it can’t be the only metric you track. Sales data only looks backwards at deals you’ve already closed, giving little indication of what’s to come. But Lead...

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Kangaroos Loose in Barcelona: Mircoconf Europe 2016

When we were presented with the opportunity to support budding entrepreneurs…in BARCELONA…we jumped at the opportunity. Mircroconf Europe delivered with its usual gems of startup wisdom from both down-to-earth presentations and enthusiastic chats with others. Meeting new folks, along with the usual suspects, reminded us of our roots. As a sponsor, we couldn’t be prouder...

Why Negative Feedback is the Holy Grail of NPS

Net Promoter Score (NPS) is an incredibly versatile customer success metric. People are always finding new ways to get more mileage out of it. But we have to disagree with this author’s advice to never survey customers who might be unhappy. He thinks it reinforces their negative opinions and compels them to follow through on...

Best Time to Send a Survey: Days and Hours That Win

One of the most desired outcomes of a survey strategy is the response rate. You can design the best survey for your users or customers, but it’s useful only if the most number of people respond to it the right way. The higher percentage of responses you collect on your survey, the more reliable your...

A Tech Dream Team: Qualaroo + Slack

Better than Bird and Magic on the same team? TBD. But there’s no doubt Slack has changed the game. Their real-time communication powers high-functioning teams. And at Qualaroo, we arm high-functioning teams with the voice of their customers. What happens when you put the two together? You get real-time customer feedback and insights. This ensures...

Ball So Hard, Qualaroo Wanna Find You: Geo-Targeting Goes Mobile

Having trouble segmenting your international audience on mobile? We’ve got you covered with the launch of geo-targeting on mobile. You can now identify and target your nudges to country-specific users. With this new horsepower, you can hone in to understand your mobile traffic based on region and culture. Let’s say you want to expand within...

Customer Feedback is the Key to a Better Product (If You Ask the Right Questions)

CB Insights recently conducted post-mortems of 101 failed startups and found that 42% failed because they failed to solve a real, pressing need for a big enough market. That’s the minimum for any chance of success. Too many entrepreneurs respond to that reality by agonizing over what their hypothetical customers might want, and trying to...

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