Contextual Customer Insights

Popular Articles

3 Simple Ways You Can Track ROI On Offline Marketing Efforts

3 Simple Ways You Can Track ROI On Offline Marketing Efforts

Written and contributed by Valerie Rutan, Sales @ Qualaroo The rise in digital spend for marketers continues to increase year over year with so many channels to choose from – pay per click models, search engine optimization, decreasing bounce rate, content marketing and everything in between. In fact, according to Forrester Research, “By 2021, CMOs...
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[Webinar] Surveys Are Easy, That’s Why They’re Dangerous!

[Webinar] Surveys Are Easy, That’s Why They’re Dangerous!

Watch this webinar led by Erika Hall, author of Just Enough Research, for an in-depth conversation on why running surveys can be dangerous and what the best practices are for effectively collecting customer feedback. In this webinar, you will learn: Dangers of Surveys How Bad Surveys Lead to Bad Decisions A Comprehensive Guide To Building...
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Customer Insights Platform Qualaroo Launches Sentiment Analysis

Customer Insights Platform Qualaroo Launches Sentiment Analysis

By Curtis Morris, CEO Everyone wants to gather insights from their customers, but mining through customer feedback can be a daunting task for any team. Naturally, closing the feedback loop is the single most important piece to a fully functioning customer decision analysis program. Having said that, when you fail to activate on feedback you...
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Using Feedback to Fuel a Better Customer Experience

Using Feedback to Fuel a Better Customer Experience

Without customer feedback, you’re basically operating in the dark. If you don’t know what you’re doing right, you can’t do more of it. If you don’t know what you’re doing wrong, you can’t do less of it. In short, feedback is the lifeblood that allows us to course correct points of failure and double down...
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Launch the Qualaroo Alexa Skill in 5 Easy Steps

Collecting ongoing feedback from your customers in real-time is essential to improving conversions, increasing user engagement and retaining happy customers. While it’s important, we know managing feedback can be overwhelming. The latest Qualaroo Alexa skill enables you to quickly and easily get updates on your surveys without lifting a finger. With Qualaroo’s latest Alexa Skill,...
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Why Your Customer Support Team Should Help Write Your Website Copy

Why Your Customer Support Team Should Help Write Your Website Copy

It’s natural to think we know why our customers make decisions. But in reality, we don’t. We guess based on our past experiences and then use this faulty data to make important business decisions. No matter what kind of analytics tools you use to understand your customers, they only tell you what the customers are...
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