Shivani Dubey

Author

Shivani Dubey

Author & Editor at ProProfs |
Shivani Dubey is a seasoned writer and editor specializing in Customer Experience Management. She covers customer feedback management, emerging UX and CX trends, transformative strategies, and experience design dos and don'ts. Shivani is passionate about helping businesses unlock insights to improve products, services, and overall customer experience.

Articles by Shivani Dubey

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Microsurveys: Your One & Done Solution for High Response Rate & UX

It doesn’t matter how awesome your product is or if you offer the best-in-the-biz user experience; long surveys are not customers’ cup of tea. You can’t expect a high response rate on your surveys if they demand a chunk of user time. More so, surveys with random questions without aim make the matter worse. So,...
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Customer Persona Pain Points: Identify and Fix Them

Wouldn’t it be magical if there was a product to ease major customer pain points within minutes?  Sadly, we don’t live in a perfect world.  Modern customers want to engage with a business that listens to them and works hard to resolve their pain points. But only if it were that easy to know what...
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Website User Behavior Analysis: Methods That Work

User behavior is key to understanding how your users interact with your brand and products.  And once you analyze that interaction, you’ll be able to discover any pain points that exist and improve customer experience.  But how do you analyze user behavior in the first place? Let’s say you have a brick-and-mortar store where you...
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How to Increase App Rating in Play Store: 11 Game Changing Tips

Raise your hand if you also aggressively read reviews and ratings for every app you download. For many users, reviews and ratings can make or break their minds about an app. It’s how they distinguish a good app from a bad one. But they are equally, if not more, crucial for app owners. App ratings...
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50 Consumer Behavior Survey Questions to Understand Your Customers

Customer experience is everything! 75% of consumers are willing to pay extra for a positive experience. This highlights how crucial it is to understand your audience. Whether you’re just starting out or you’ve been in the business for a while, building meaningful connections begins with asking some key questions: Who are your customers? What drives...
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23 Customer Communication Tools For Positive Interactions

I’ve been there, trying to really understand what customers think without drowning in emails, missed calls, or guesswork. The truth is, getting honest feedback and quick answers is tough. Customers get frustrated, teams get overwhelmed, and vital insights slip through the cracks. That’s why I turned to customer communication tools. They help you collect real...
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