Shivani Dubey

This post originally appeared on Design Thinking and was written by Paulina Wójciak and Sarah Cantu. Not too long ago, “streaming” music meant listening to the radio or watching music videos on MTV.  If you really loved an artist, you would pay between $10 and $20 for a tape or CD and listen to their...

Do you know what ‘Bad UX’ looks like?  If not, a simple search on Twitter will get you loads of tweets from frustrated customers, begging for a resolution for their bad experience. For example, the user below shares their flawed UX with a tool named Opensea, a leading NFT marketplace.  There’s too much back and...

At ReadMe, a startup that makes API documentation easy, they keep a sign on the wall to remind them of their business philosophy. It’s the Y Combinator slogan: “Make something people want.” Customer feedback still drives their entire business model—it didn’t stop when they left the accelerator. (via Alvy Brooks) We wanted to find out...

Successful companies are constantly trying to help customers get more value from their product.  This requires both adding new features to a product and helping customer discover and understand the features that already exist. Prioritize feature development When launching new features it is important to actually introduce ones that matter to your customers.  Most of...