Shivani Dubey is a seasoned writer and editor specializing in Customer Experience Management. She covers customer feedback management, emerging UX and CX trends, transformative strategies, and experience design dos and don'ts. Shivani is passionate about helping businesses unlock insights to improve products, services, and overall customer experience.
Have a deep look into what gap analysis is & why you need to conduct it to improve your business. Discover how to identify improvement areas & boost productivity.
This article covers major survey errors with examples & the best way to avoid or resolve them. Read on to save yourself from these errors & make flawless surveys.
Learn how to calculate customer churn rate to get the data to control churn. Stop customers from leaving your business with the correct churn rate calculation.
Learn how to calculate the customer lifetime value using various models. Drive long-term growth by strategizing as per the lifetime value of existing customers.
Explore different types of customer intent with examples. Learn how to understand & capture users' purchase intent to improve SEO, page traffic, & conversions.
At the moment, one of the most popular and indicative KPIs is NPS(Net Promoter Score). An in-depth understanding of this indicator makes it possible to qualitatively analyze the opinion of the end consumer about your product. NPS surveys are an important part of any marketing campaign, but they require a lot of experience and knowledge....