Shivani Dubey is a seasoned writer and editor specializing in Customer Experience Management. She covers customer feedback management, emerging UX and CX trends, transformative strategies, and experience design dos and don'ts. Shivani is passionate about helping businesses unlock insights to improve products, services, and overall customer experience.
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Find out what are the best ways to improve your business with the help of successful market research. Learn how to grow your business with this detailed guide.
How do you find out whether your product or services are meeting the needs and expectations of your customers? Of course, by asking them and most preferably with surveys. But, what if customers don’t answer? An average response rate for surveys is between 3% to 30%. More often than not, companies end on the wrong...
Conversion rate is the indicator of your app’s effectiveness in the market and can guide you towards your goal. Mobile apps took over the world even before the global pandemic. In 2018, total app revenue was calculated to be a staggering USD 108 billion. According to Statista’s latest reports, by 2026, consumers are expected to...
As a UX/UI designer, you may have good ideas, but ideas alone don’t create unique user experiences and engaging interfaces. You need a reliable tech stack and robust UX/UI tools to efficiently sketch, design, prototype, and test your interfaces. But where do you find such tools? How do you avoid wasting time and money on...
A Net Promoter Score or NPS collected with NPS survey tells you where you stand with customer loyalty — but it’s what you do with that score that determines how you’ll grow. You learn how to build up your customer base when you find out the reasons for each score. You learn how to delight...
There are different challenges present at every stage of a SaaS startup’s growth. If you’re a founder, you know that overcoming one hurdle only leads you to another, and another, and another. When you’re building a company, the roadblocks never end — they just change. But the good news is that keeping a keen eye...
According to a study, companies spent 50% more now on SaaS products than they did the year before. Also, the number of unique apps that SaaS companies use has increased by about 30%. The data shows that the demand is increasing, which is excellent news, but the market is becoming more and more competitive. Buyers...
The best way to ensure your survey feedback is legitimate and fits your purpose to the T is to make sure you survey the right candidates. Businesses often get lost between targeting the right set of participants and surveying all participants to add diversity to the collected data. Both components are subjectively crucial and depend...
Did you know that UX designers have secret SEO superpowers? Learn how to harness them. Use UX to improve user engagement and increase organic traffic in this comprehensive guide.