Qualaroo Editorial Team

CB Insights recently conducted post-mortems of 101 failed startups and found that 42% failed because they failed to solve a real, pressing need for a big enough market. That’s the minimum for any chance of success. Too many entrepreneurs respond to that reality by agonizing over what their hypothetical customers might want, and trying to...

There’s an interesting phenomenon that helps casinos make a lot of money. Gamblers attribute winning to skill and losing to bad luck. It’s this exact formula that keeps them at the Black Jack table long after they should have walked away. Gamblers walk a very fine line. Each winning hand is just a single card...

This article comes from Hiten Shah, who recently released a new ebook: Content Marketing Playbook from 83,232,461 Website Visits. Download a free copy now. Over the past 10 years, Hiten has built and grown 8 different web-products, including Crazy Egg, Kissmetrics, and now Quick Sprout. Each of these companies used content marketing coupled with customer...

You can only grow if your product adds concrete value for a significant number of people. With two simple questions, Net Promoter Score (NPS) cuts through the BS and tells you point blank whether you’re delivering that value to your customers, and how you can deliver more. Unfortunately, even though the NPS can provide critical...

NPS in product management is the practice of using Net Promoter Score data, not just to report customer sentiment, but to drive specific decisions: which features to fix, which users to rescue, and where the product is losing people it should be keeping. Most product teams collect NPS. Very few know what to do with...