Qualaroo Editorial Team

Articles by Qualaroo Editorial Team

Last modified: August 26, 2025

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Lessons From a CRO Sensei: An Interview With House of Kaizen

“There’s something intrinsically altruistic about CRO,” Mathilde Boyer, conversion rate optimization (CRO) guru and Conversion Director at House of Kaizen, says. “If you’re not creating aspirations or solving problems, you’re doing it wrong.” We sat down with House of Kaizen, a digital marketing agency that specializes in CRO, to get their take on what makes...

Last modified: August 26, 2025

How Personalized Onboarding Will Patch the Biggest Hole in Your Funnel

Your customers are leaking out of your funnel. There’s a huge drop-off in the number of customers who sign up for your product and the ones who end up using it regularly, and you can’t fix this problem with a product tutorial alone. If your user onboarding is just rolling out some one-size-fits-all tooltips, you’re...

Last modified: May 29, 2024

7 Surefire Skills Every Product Marketer Needs

So you want to be a successful product marketer. There’s no one size fits all answer. Because a product marketer figures out how to promote and sell a specific product, your job will change drastically if you change companies (every product has its own niche). It might even change drastically within the same company. Think...

Last modified: June 11, 2026

Optimize Product Pages with UGC: Tactics That Convert

This is a guest post by Kaleigh Moore from BigCommerce. Kaleigh Moore is a writer at BigCommerce and founder of Lumen Ventures, which helps to educate online sellers on how to grow their businesses across the web. She’s a longtime entrepreneur, who’s run profitable businesses with zero paid advertising. She focuses on influencer marketing strategies...

Last modified: December 17, 2024

Qualaroo on Android: The Mobile Insights Trifecta is Complete

As customers evolve in how they engage with your brand and product, your insights methods need to keep pace—otherwise, you’ll lose that vital pulse on your audience and customer base. It’s no secret people are moving to mobile. In parallel, we’ve been releasing mobile insight capabilities at ludicrous speed. Over the past few months, we...

Last modified: August 26, 2025

6 Inventive Uses For Qualaroo

Customers’ lives are so saturated with digital marketing that it can all just seem like noise. They get on average 121 emails every day, and they only open about 13% of the ones sent from marketers. Every time they go to a blog, they click out of an annoying pop-up asking them to sign up...

Last modified: July 3, 2026

Surveys as a Growth Engine: Using Positive and Negative Feedback Loops

Take a page out of biology’s book. Positive and negative feedback loops are the silent mechanisms that grow ecosystems and organisms, and they can grow businesses too. Whether it’s learning how to skyrocket your site traffic or make sure that your customer acquisition doesn’t outpace your hiring process, you can take these biological principles and...

Last modified: May 29, 2024

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Introducing Matrix Surveys

Last month we brought you Link Surveys…this month we are pleased to announce Matrix Surveys. Matrix surveys will expand your mind and allow you to ask your customers questions across multiple variables. Now you can ask your customers one simple question while substituting a key variable. That means increased efficiency…we’re talking like getting and gathering...

Last modified: May 29, 2024

4.7 Billion Surveys and Counting!

We were taking stock today on how far we’ve come, and we realized Qualaroo has delivered over 4.7 billion surveys to date. That’s 4.7 billion insights, countless marketing funnels improved, and many more customers having their voices heard. We just wanted to take a moment to raise our glass and say cheers to our community...

Last modified: August 28, 2025

Gumtree Market Research: Unlock Insights from 16M Users

Getting valuable feedback from one user is easy. Getting it from 16 million? That’s a challenge. But it’s a challenge Gumtree, a local classifieds service for local goods and services that was acquired by eBay, was able to overcome. Today, Gumtree reaches 16 million monthly users, 1 in 3 people in the UK alone. With...