Qualaroo Editorial Team

Articles by Qualaroo Editorial Team

Last modified: December 17, 2024

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Customer Spotlight: How GreatSchools Grows Its Educational Data Hub

Since 1998, GreatSchools, a United States national nonprofit, has helped parents make the most out of their kids’ educational opportunities. The organization has created a school quality rating system that is based on school resources, student outcomes, and reviews. More than 138,000 public, private, and charter school data is integrated into the GreatSchools database, which...

Last modified: August 22, 2025

20 Mobile App Retention Strategies to Boost Repeat Business

An app cannot be successful if it doesn’t attract users who engage with and use the app. Getting users to use your app frequently is one of the challenges businesses struggle to overcome. But why is retaining users so critical? High acquisition cost, among other things. The average cost to acquire a user who makes...

Last modified: August 26, 2025

Use Emojis To Increase User Engagement in Emails, Surveys and More!

Whether you’re trying to increase email open rates or survey response rates, emojis have been proven to give it a lift. If you want to start using emojis in your surveys today, check out this help article to get started. Sources: Hubspot, ToAppDevelop, Forbes, LeanPlum

Last modified: July 3, 2026

Need to Boost Your Actionable Feedback? Personalize It

Written and contributed by Michael Nadelman, Customer Success @ Qualaroo As a business with an E-Commerce presence, one of your top priorities is to provide your customers with an online environment that is both informative and easy to navigate. In other words, your goal is to optimize your website’s conversion rate. This task often requires businesses...

Last modified: December 17, 2024

Make 2026 the Year You Understand Why Your Customers and Prospects Make Decisions

A letter from our CEO. As we step into the new year, I would like to reflect on how far Qualaroo has come in 2017. Our core mission is to help companies like yours understand why your prospects and customers make certain decisions about your product, service, and brand. Why did someone visit your website...

Last modified: December 16, 2024

3 Simple Ways You Can Track ROI On Offline Marketing Efforts

Written and contributed by Valerie Rutan, Sales @ Qualaroo The rise in digital spend for marketers continues to increase year over year with so many channels to choose from – pay per click models, search engine optimization, decreasing bounce rate, content marketing and everything in between. In fact, according to Forrester Research, “By 2021, CMOs...

Last modified: December 16, 2024

[Webinar] Surveys Are Easy, That’s Why They’re Dangerous!

Watch this webinar led by Erika Hall, author of Just Enough Research, for an in-depth conversation on why running surveys can be dangerous and what the best practices are for effectively collecting customer feedback. In this webinar, you will learn: Dangers of Surveys How Bad Surveys Lead to Bad Decisions A Comprehensive Guide To Building...

Last modified: March 2, 2026

Customer Insights Platform Qualaroo Launches Sentiment Analysis

By Curtis Morris, CEO Everyone wants to gather insights from their customers, but mining through customer feedback can be a daunting task for any team. Naturally, closing the feedback loop is the single most important piece to a fully functioning customer decision analysis program. Having said that, when you fail to activate on feedback you...

Last modified: June 26, 2026

Using Feedback to Fuel a Better Customer Experience

Without customer feedback, you’re basically operating in the dark. If you don’t know what you’re doing right, you can’t do more of it. If you don’t know what you’re doing wrong, you can’t do less of it. In short, feedback is the lifeblood that allows us to course correct points of failure and double down...

Last modified: May 29, 2024

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Launch the Qualaroo Alexa Skill in 5 Easy Steps

Collecting ongoing feedback from your customers in real-time is essential to improving conversions, increasing user engagement and retaining happy customers. While it’s important, we know managing feedback can be overwhelming. The latest Qualaroo Alexa skill enables you to quickly and easily get updates on your surveys without lifting a finger. With Qualaroo’s latest Alexa Skill,...