Qualaroo Editorial Team

Articles by Qualaroo Editorial Team

Last modified: December 17, 2024

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How GraphicSprings Increased Their Revenue by 41% and Improved Website Conversion Rates

Challenges Three years ago, GraphicSprings embarked on a new mission to increase its revenue and improve website conversion rates by understanding user needs. They tried to understand their web visitors and leads using traditional email surveys, but the results weren’t precise. The end-to-end process—from surveying and data collection to data interpretation—was painfully slow. They simply...

Last modified: August 27, 2025

How I Done This Used Qualaroo To Dramatically Improve Their Conversion Rates

Thousands of people were clicking onto the landing page for I Done This, the daily check-in tool that helps teams stay on the same page. Many were even signing up for the free trial. But it was still unclear why they had arrived on the site. I Done This’ free hobby version that allowed users...

Last modified: August 26, 2025

Cracking Surveys: The 5 Questions You Need to Ask to Get Inside Your User’s Head

When a user makes it all the way through the sales funnel—past the social media campaigns to the landing page through to the free trial—only to abandon their purchase at checkout, all you can think about is “Why?” These users had an issue with your product or pricing or something else entirely. It could be...

Last modified: November 12, 2025

6 Steps For Creating Messaging Customers Will Actually Respond To

When you work closely with your own product day in and day out, you think you know what all the benefits of it are. But your customers have another idea. Here is Ty Magnin from Appcues explaining how to address this disparity and create the right messaging for customers. You could have anywhere from 20 to 20,000 customers....

Last modified: July 3, 2026

How Customer Feedback Can Be Your Effective Growth Mechanism

Growing a business isn’t easy – it takes a broad approach across multiple growth channels, from paid to organic, content to SEO, to really build an effective growth strategy. Relying solely on one marketing channel stifles your business’s growth potential. Sometimes it can feel like throwing tactics at a wall and seeing what sticks. And...

Last modified: December 6, 2024

Hold the phone! You can now share LINKS to Qualaroo surveys?!

That’s right, folks. The word on the street (and in our inboxes) is that our customers want Link Surveys added to Qualaroo’s arsenal. You spoke, we listened, and now Link Surveys are a reality. The list of uses for this new feature is never-ending. Here’s what is: send a link to your customers via email,...

Last modified: May 29, 2024

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SaaStock 2016

It’s on, SaaStock 2016 is happening. Right now. In Dublin! We’re thrilled to be sponsoring and supporting this glorious gathering — some of the industries finest will be sharing how to build a better B2B SaaS business. Cheers to the good times today and tomorrow!

Last modified: May 29, 2024

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Opticon Conference 2016

We had a blast at the Opticon Conference last week absorbing as much as we could and running into our awesome customers like Rise, Hootsuite, and One Medical. Cheers to a day filled with invaluable insights, stellar speakers, and a phenomenal turnout at the Drink Up we hosted with our buddies at Heap! Here’s Team Qualaroo...

Last modified: May 29, 2024

The Qualaroo Guide to Product/Market Fit

Updated as of May 18, 2018 Before Instagram was Instagram, the billion dollar photo sharing app, it was Burbn, a check-in app crammed full of useless features. Users weren’t checking in, but they were using it to share photos with their friends. So the founders, Kevin Systrom and Mike Krieger, started asking why. They went...

Last modified: August 26, 2025

Customer Feedback for Rookies: How to Get Started with Qualaroo

Any startup founder worth their salt knows you can’t build a successful business in a vacuum. If you aren’t talking to your customers, you’ll have no idea how to build something they’ll actually use, or the best way to distribute it to them. But collecting customer feedback can feel overwhelming. Where do you even start?...