Voice of Customer

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Last modified: January 16, 2026

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NPS Detractor: Follow Up Steps That Win Back Users

A Net Promoter Score or NPS collected with NPS survey tells you where you stand with customer loyalty — but it’s what you do with that score that determines how you’ll grow. You learn how to build up your customer base when you find out the reasons for each score. You learn how to delight...

Last modified: August 28, 2025

Screener Questions: Find the Right Respondents Fast

The best way to ensure your survey feedback is legitimate and fits your purpose to the T is to make sure you survey the right candidates. Businesses often get lost between targeting the right set of participants and surveying all participants to add diversity to the collected data. Both components are subjectively crucial and depend...

Last modified: July 3, 2026

How to Write Good Customer Survey Questions: A Complete Guide

You can funnel tremendous amounts of money to design a website, app, or product, but if it doesn’t appeal to your audience, then it’s all for nothing. Understanding your customers/visitors is the key to maximizing conversions. According to Barclays’ analysis of the feedback economy, online customer feedback has been beneficial for 85% of small and...

Last modified: April 16, 2026

How Do You Collect App Feedback That Tells You Why Users Are Leaving?

Your analytics show users dropping off at step three of onboarding. Your email surveys sit at a 9% response rate. You know something is wrong, but the data you have doesn’t tell you why. That’s the gap most product teams hit. You have enough behavioral data to know where friction exists, but not enough feedback...

Last modified: July 3, 2026

How To Measure Customer Satisfaction In Context

Measuring customer satisfaction is becoming more and more important with today’s highly aware and actively involved customers, because they have multiple platforms on which to share their views, both good and bad. This in turn can have a remarkable influence on other prospective customers about your business’s products and services. Social media channels such as...

Last modified: August 8, 2025

Understanding SaaS Churn: Methods, Metrics, Tips & Strategies

You probably have a firm grasp on some of the universal metrics of SaaS success: ARR, growth rate, churn rate, CAC, LTV, etc. There is no doubt that these are critical, but in many ways these metrics do not tell the whole story of “success”. So what’s the leading indicator that can give you a fuller picture of success? Your customers’ satisfaction.