Voice of Customer

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Last modified: June 11, 2026

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Survey Follow-Up Email Tactics That Dramatically Increase Responses

Think back to the last time you completed an online customer survey. You probably filled it out, never heard back from anyone, and forgot about it. That’s a wasted opportunity for the company and a common mistake many businesses make. How? A single follow-up email can dramatically increase the response rate. It means you can...

Last modified: June 5, 2026

Best Voice of the Customer (VoC) Tools for Measuring Customer Experience

Having trouble sorting through a sea of Voice of Customer tools? Check out our comprehensive list of the best Voice of Customer software to try.

Last modified: February 21, 2025

Survey vs. Questionnaire: Definitions, Differences, and When to Use

Many people, including some professional researchers, use the words survey and questionnaire synonymously. But, there is a difference between survey vs. questionnaire. In some cases, using these two words interchangeably isn’t a big deal because the context usually clears things up. However, in other cases, a slight mishap can impact the message. That’s why researchers,...

Last modified: January 16, 2026

How to Measure Customer Satisfaction in 8 Quick Steps

Learn the eight key steps of how to measure customer satisfaction in 2022 and what to do with that data once you've captured it.

Last modified: June 24, 2026

How to Ask For Feedback Without Annoying Your Customers

Discover how to ask for feedback from customers to collect actionable insights. Minimize survey fatigue and maximize excellent customer experience.

Last modified: January 16, 2026

Qualaroo Named the Best Survey Software by Digital.com

Qualaroo has been positioned as one of the best survey software companies by the widely renowned SaaS review website, Digital.com! In its list of Best Survey Software Companies, based on user feedback, and reviews, Qualaroo acquired a position in the top 10. The users acknowledged Qualaroo for its ease of use, impressive features, flexible pricing,...

Last modified: August 26, 2025

Customer Insight: Types, Benefits, Strategies, and Tools

Customer insights and feedback sit at the helm of your marketing and product strategies. They educate about how customers think, their backgrounds, buying behavior, and preferences. In fact, businesses that leverage customer behavior to extract customer insights outperform their competitors by 85% in sales growth. If used correctly, client feedback data can help you create...

Last modified: March 20, 2026

How to Get People to Fill Out a Survey with Nudges

How do you find out whether your product or services are meeting the needs and expectations of your customers? Of course, by asking them and most preferably with surveys. But, what if customers don’t answer? An average response rate for surveys is between 3% to 30%. More often than not, companies end on the wrong...

Last modified: June 24, 2026

Creating a Customer Satisfaction Survey: Best Practices and More

One of the most important metrics that instantly shows how well your customers are satisfied with what you offer is the customer satisfaction score or CSAT score. CSAT surveys are the standard way to gauge the happiness of the customer with your product or service. They give customers a voice. CSAT data can be qualitative and/or quantitative....

Last modified: March 12, 2026

23 Tips to Improve Mobile App Conversion Rate in 2026

Conversion rate is the indicator of your app’s effectiveness in the market and can guide you towards your goal. Mobile apps took over the world even before the global pandemic. In 2018, total app revenue was calculated to be a staggering USD 108 billion. According to Statista’s latest reports, by 2026, consumers are expected to...