{"id":67,"date":"2016-06-09T12:01:59","date_gmt":"2016-06-09T12:01:59","guid":{"rendered":"https:\/\/blog.qualaroo.com\/?p=67"},"modified":"2024-05-29T19:01:21","modified_gmt":"2024-05-29T19:01:21","slug":"qualaroo-hops-across-the-pond-for-ux-london","status":"publish","type":"post","link":"https:\/\/web-staging.qualaroo.com\/blog\/qualaroo-hops-across-the-pond-for-ux-london\/","title":{"rendered":"Qualaroo Hops Across the Pond for UX London"},"content":{"rendered":"

\"group\"<\/p>\n

At some point amidst the clinking beer steins and hearty cheers in a myriad of languages, the downright magic of UX London<\/a> dawned upon me. Still, it was hard to really put my finger on. It wasn\u2019t just the phenomenal speakers I\u2019d heard all day, though the talks were edifying. Sure, the venue was hip and intimate within a city of nine million. Looking around our table of a dozen, no more than a pair were from the same country, which added an essential flavor, but the real magic ingredient was the cross-disciplinary who\u2019s who of thought leaders that permeated the event. Like the UX London team had shone a great bat-signal to the skies over Greenwich to bring together a fantastic group of doers for three days of sharing, enlightenment, and camaraderie.<\/p>\n

\"voice\"
\nRebecca Ussai<\/span><\/i><\/a> of <\/span><\/i>R\/GA<\/span><\/i><\/a> and Legendary Animator <\/span><\/i>Glen Keane<\/span><\/i><\/a>, former Disney<\/span><\/i><\/p>\n

One of our advisors had attended UX London in 2010 and encouraged us to participate. I\u2019m delighted we did! We were able to attend as part of <\/span>Qualaroo\u2019s<\/span><\/a> sponsorship and got much more than expected. <\/span><\/p>\n

While we were in London, we were able to sit down with customers, from Enterprises to Start-ups. Chatting with <\/span>House of Kaizen<\/span><\/a>, <\/span>Secret Escapes<\/span><\/a>, <\/span>British Council<\/span><\/a>, Property Partner<\/a>, <\/span>thoughbot<\/span><\/a> (thank you!) among others yielded more than just food for thought on our roadmap. It was revealing to hear these customers want to put more of their personality on surveys, so we\u2019re bolstering in-app design functionality to enable further creativity. Their users are increasingly on mobile, and I was delighted to be able to share that our native iOS SDK is already in early access! (<\/span>Send us a request if you\u2019re interested in iOS surveys!<\/span><\/a>)<\/span><\/p>\n

\"ios\"<\/p>\n

No surprise, these customers wanted better international language support so you\u2019ll see this in our upcoming updates. Seeing first-hand pain-points helps us match our product roadmap to our community needs–and these requests just jumped rungs on our product priority list.<\/span><\/p>\n

\"tanner\"
\nDamian Tanner<\/span><\/i><\/a> of thoughbot<\/a><\/span><\/i><\/p>\n

Like a great mixtape, the speakers were consistently top-notch and engaging. Some stand-outs: <\/span>Melissa Perri<\/span><\/a> was so on point with Qualaroo\u2019s mission throughout and then challenged us to take our game to the next level: how can we help our customers deliver \u201cenlightened hospitality\u201d and anticipate user needs from the patterns shared by their peers.
\n<\/span><\/p>\n

\"giphy\"<\/p>\n

Erika Hall<\/span><\/a> questioned the balance of qualitative versus quantitative data used to support conclusions in the enterprise. Yes, quantitative data is powerful and the industry reliance on hard data is only growing as <\/span>data grows<\/span>. <\/span><\/p>\n

But, as Erika puts it, \u201cQuantitative approaches feel better, but are often actually worse.\u201d Since human beings are largely irrational, \u201cHuman problems require illogical approaches.\u201d You need some pure qualitative data in solving ux or design problems. <\/span><\/p>\n

\u201cThe most <\/span>measurable data is not the most valuable<\/span>.\u201d Enterprises seeking efficiency, biased to the simple quantitative, and collecting data for the sake of collecting data are prone to harmful shortcuts. This can mean forcing qualitative data into a quantitative form. The result is finding a lackluster, incomplete solution to the root problem. Instead, fully understand your question, be mindful of your bias in interpreting data, and have that data be actionable. \u201cWe have a lot of data. We make a lot of decisions. We like stories. We aren\u2019t good at math. The hard problems aren\u2019t math problems, anyway.\u201d We\u2019re taking <\/span>her slides <\/span><\/a>into our enterprise customers audits, leveraging her thoughtful approach to survey\/data collection for more impactful outcomes.<\/span><\/p>\n

\"surveys\"
\nErika Hall<\/span><\/i><\/a> of <\/span><\/i>Mule Design<\/span><\/i><\/a><\/p>\n

Louise Downe<\/span><\/a> is making government service UX user-friendly (yes, leading government UX!). She\u2019s a example of getting into the semantic trenches to make impact. On her platform, they\u2019re deleting words like \u201c<\/span>sorn<\/span>\u201d and having services that entail verbs, like \u201clearn to drive,\u201d instead of nouns, like \u201cWildlife License.\u201d \u201cA service is something that helps someone do something better\u201d and achieving that requires making your service approachable to real people; we just couldn\u2019t agree more. <\/span><\/p>\n

Lastly, I\u2019m still waiting for the package to hit with a <\/span>lego calendar <\/span><\/a>from <\/span>Clara Gaggero Westaway<\/span><\/a>, if she\u2019s feeling so generous!<\/span><\/p>\n

\"lego\"<\/p>\n

 <\/p>\n

Give us a shout at <\/span>info@qualaroo.com<\/span><\/a> to find out about the techniques and tactics we learned for Qualaroo in the EU marketplace; we\u2019d be happy to share a half-hour review. <\/span>As always, step one is the Beginner\u2019s Guide to Conversion Rate Optimization.<\/span><\/a> Just ask, and we\u2019ll ship you a hard copy.<\/span><\/p>\n

\"beers\"<\/p>\n

 <\/p>\n

So cheers to UX London and our beloved customers across the pond, see you next year! And <\/span>don\u2019t miss us at Traction conf on June 22nd in Vancouver!<\/span><\/a> And if you find yourself in SF, I owe you a tour of our <\/span>local watering hole<\/span><\/a>.<\/span><\/p>\n

Never stop questioning,
\n<\/span>The Qualaroo Team<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

At some point amidst the clinking beer steins and hearty cheers in a myriad of languages, the downright magic of UX London dawned upon me. Still, it was hard to really put my finger on. It wasn\u2019t just the phenomenal speakers I\u2019d heard all day, though the talks were edifying. Sure, the venue was hip…<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[12,13,14,15],"class_list":["post-67","post","type-post","status-publish","format-standard","hentry","category-qualaroo","tag-conference","tag-events","tag-qualaroo","tag-uxlondon"],"_links":{"self":[{"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/posts\/67","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/comments?post=67"}],"version-history":[{"count":2,"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/posts\/67\/revisions"}],"predecessor-version":[{"id":18027,"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/posts\/67\/revisions\/18027"}],"wp:attachment":[{"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/media?parent=67"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/categories?post=67"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/tags?post=67"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}