{"id":3075,"date":"2018-11-06T16:24:56","date_gmt":"2018-11-06T16:24:56","guid":{"rendered":"https:\/\/blog.qualaroo.com\/?p=3075"},"modified":"2024-12-17T07:15:32","modified_gmt":"2024-12-17T07:15:32","slug":"webinar-supercharge-your-revenue-with-data-driven-pricing","status":"publish","type":"post","link":"https:\/\/web-staging.qualaroo.com\/blog\/webinar-supercharge-your-revenue-with-data-driven-pricing\/","title":{"rendered":"[Webinar] Supercharge Your Revenue with Data-Driven Pricing!"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Last week we sat down with our friends at <a href=\"https:\/\/www.profitwell.com\/\">ProfitWell<\/a> (formerly known as Price Intelligently) to discuss all things pricing. Patrick Campbell, the team\u2019s CEO, gave us insight into how the ProfitWell team helps their clients perfect pricing to maximize profits. <\/span><\/p>\n<p><span style=\"font-weight: 400\">If you weren\u2019t able to tune in, don\u2019t worry! Keep reading for the webinar highlights and recording.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Introduction_focus_on_the_framework\"><\/span><b>Introduction: focus on the framework! <\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><iframe loading=\"lazy\" title=\"(1\/5) Supercharge Your Revenue With Data-Driven Pricing\" width=\"1120\" height=\"630\" src=\"https:\/\/www.youtube.com\/embed\/ZXFxDsv347E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">&nbsp;What is your overall strategy for pricing?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Most companies are not spending enough time on their pricing <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">We live in a dense world when it comes to growth strategies, so nailing pricing is key! &nbsp;<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Subscription_growth_has_changed_dramatically\"><\/span><b>Subscription growth has changed dramatically. <\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><iframe loading=\"lazy\" title=\"(2\/5) Supercharge Your Revenue With Data-Driven Pricing\" width=\"1120\" height=\"630\" src=\"https:\/\/www.youtube.com\/embed\/eiAhAqXmuKU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Competition is rampant &#8211; 5 years ago, the average number of competitors for most companies was 3, but for companies started during 2017, that number is closer to 10. <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Sales and marketing channels don\u2019t grow as quickly as they used to.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Customer acquisition cost has increased dramatically, while customer willingness to pay has decreased.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Youre_Growing_Your_Business_Incorrectly\"><\/span><b>You\u2019re Growing Your Business Incorrectly. <\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><iframe loading=\"lazy\" title=\"(3\/5) Supercharge Your Revenue With Data-Driven Pricing\" width=\"1120\" height=\"630\" src=\"https:\/\/www.youtube.com\/embed\/gL3h4Fssd5g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Historically, companies have focused almost exclusively on acquisition but it is incredibly expensive to acquire new customers.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Monetization and retention are 4-8x more effective for growth than acquisition. <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">A lack of focus on customer development lowers the potential life-time value of your service for your customer.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"How_You_Can_Take_Advantage_of_the_Market_Through_Pricing\"><\/span><b>How You Can Take Advantage of the Market Through Pricing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><iframe loading=\"lazy\" title=\"(4\/5) Supercharge Your Revenue With Data-Driven Pricing\" width=\"1120\" height=\"630\" src=\"https:\/\/www.youtube.com\/embed\/ZkrlYppcxeU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The one thing you must do when figuring out pricing is to talk to your customer! Set up a feedback queue however makes the most sense for your team.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Value-based pricing is key, and that means understanding your customer. <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Add revenue values to your buyer personas to prioritize strategically. <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Survey your customers! There\u2019s a right way to go about this.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Summary\"><\/span><b>Summary <\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><iframe loading=\"lazy\" title=\"(5\/5) Supercharge Your Revenue With Data-Driven Pricing\" width=\"1120\" height=\"630\" src=\"https:\/\/www.youtube.com\/embed\/s6LqZ7X00qY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">A recap of the most important takeaways from the webinar.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Thanks for tuning in! Have questions about optimizing your pricing or how to start collecting feedback from your customers? Reach out to Patrick Campbell at Profitwell (<\/span><a href=\"mailto:pc@profitwell.com\"><span style=\"font-weight: 400\">pc@profitwell.com<\/span><\/a><span style=\"font-weight: 400\">) or Michael Nadelman at Qualaroo (<\/span><a href=\"https:\/\/qualaroo.com\/\"><span style=\"font-weight: 400\">michael@qualaroo.com<\/span><\/a><span style=\"font-weight: 400\">). <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week we sat down with our friends at ProfitWell (formerly known as Price Intelligently) to discuss all things pricing. Patrick Campbell, the team\u2019s CEO, gave us insight into how the ProfitWell team helps their clients perfect pricing to maximize profits. If you weren\u2019t able to tune in, don\u2019t worry! Keep reading for the webinar&#8230;<\/p>\n","protected":false},"author":28,"featured_media":3080,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/posts\/3075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/comments?post=3075"}],"version-history":[{"count":2,"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/posts\/3075\/revisions"}],"predecessor-version":[{"id":18057,"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/posts\/3075\/revisions\/18057"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/media\/3080"}],"wp:attachment":[{"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/media?parent=3075"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/categories?post=3075"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/tags?post=3075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}