{"id":3056,"date":"2018-11-02T14:56:11","date_gmt":"2018-11-02T14:56:11","guid":{"rendered":"https:\/\/blog.qualaroo.com\/?p=3056"},"modified":"2025-04-22T09:48:23","modified_gmt":"2025-04-22T09:48:23","slug":"your-email-is-practically-camouflage","status":"publish","type":"post","link":"https:\/\/web-staging.qualaroo.com\/blog\/your-email-is-practically-camouflage\/","title":{"rendered":"Your Email is Practically Camouflage!"},"content":{"rendered":"\r\n

This article was contributed by Matthew Barber, Account Executive at Qualaroo.<\/em><\/p>\r\n\r\n\r\n\r\n

Recently, I found myself grasping at straws trying to re-engage sales opportunities that went silent on me. The majority of the time I\u2019m able to schedule follow up meetings on the first calls with my clients. However, there\u2019s always the occasional slippery prospect that refuses to commit to a follow up time or just doesn\u2019t know when they will have an answer for you. So\u2026 how can I, as a salesman, get them on the phone or capture their attention through email? <\/span><\/p>\r\n\r\n\r\n\r\n

If you ask the typical sales person to craft an email for you to re-engage an opportunity that has \u00a0\u201cgone silent,” you’ll likely see something to the effect of \u201cI\u2019m wondering if you have had a chance to review\u2026\u201d or \u201cI\u2019m reaching out to set up the next meeting\u2026\u201d or the occasional \u201cI\u2019ll hold my breath while you respond and I\u2019ll wait while I\u2019m suffocating over here\u201d tag-lines. To the average decision maker, those phrases might as well be camouflage, or full on white noise. For a sales person, the challenge is capturing a prospect\u2019s attention while allowing for a quick and easy response.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n

From a UX perspective, I also wanted to make the steps to respond to my email as easy as possible. The people that I reach out to have busy schedules with deadlines, bosses, families, and their favorite TV show or sports to track. The last thing they want to do is think about responding to a sales email and provide some sort of commitment to a call or the direction they are moving. <\/span><\/p>\r\n\r\n\r\n\r\n

Instead of asking prospects for an update or another appointment, I\u2019ve started using email link surveys asking if they\u2019re still interested in Qualaroo and prompting them to click (not type) Yes or No. I also wanted to make it a fun experience so I chose entertaining options for my answer buttons while sending mass emails that look personalized and engaging<\/a>.<\/p>\r\n\r\n\r\n\r\n

After they provide the first answer, they are then taken to a follow-up question screen where they can opt in to providing more context about why they are or are not interested in my product or services. Making this email fun, simple, and easy to respond to has been yielding more conversations with these clients who are difficult to engage with.<\/p>\r\n\r\n\r\n\r\n

So, how did I make this all work? I utilized Qualaroo\u2019s email link survey software<\/a>. This allowed me to put the first question of the link survey in the body of my email. Potential clients start the survey by clicking \u201cyes\u201d or \u201cno\u201d then continue into the next steps of the survey. <\/span><\/p>\r\n\r\n\r\n\r\n

Here’s a step by step look at how I did this with Qualaroo.<\/p>\r\n\r\n\r\n\r\n

Step #1<\/b>: send an email with the first survey question<\/span><\/p>\r\n\r\n\r\n\r\n

\"Screen\"<\/figure>\r\n\r\n\r\n\r\n

I\u2019m able to track who responded and how they responded through an identity feature with Qualaroo\u2019s online survey tool<\/a>. I can also control the question branch-chain logic so w<\/span>hen someone clicks the button, two things happen, the response is recorded for me to view later, and they are prompted with a customized follow-up question.<\/span> (ie. if they say \u201cno\u201d I can follow up and ask what kept them from being interested with suggestions like \u201ctoo expensive\u201d, \u201cchose a competitor\u201d, or \u201cmissing a feature\u201d). Once I set it up, I created a template through HubSpot for my email and I simply go to a contact, select an email template to send them, add an identity token for tracking, and send. The process might take a total of 15 seconds. <\/span><\/p>\r\n\r\n\r\n\r\n

If they answer \u201cYes\u201d then for <\/span>Step # 2A<\/b>: ask what their timeline is.<\/span><\/p>\r\n\r\n\r\n\r\n

\"Screen\"<\/figure>\r\n\r\n\r\n\r\n

Step #3:<\/b> provide an opportunity to schedule an appointment by redirecting them to your calendar URL.<\/span><\/p>\r\n\r\n\r\n\r\n

\"Screen\"<\/figure>\r\n\r\n\r\n\r\n

If they select \u201cNo\u201d in the email question, <\/span>Step #2: <\/b>Find out why they are not interested<\/span><\/p>\r\n\r\n\r\n\r\n

\"Screen\"<\/figure>\r\n\r\n\r\n\r\n

Step #3:<\/strong> Reengage or gain context around why they chose their previous answer (ie. Not a good fit then ask what they were wish you offered)<\/span><\/p>\r\n\r\n\r\n\r\n

\"Screen\"<\/figure>\r\n\r\n\r\n\r\n

Step #4<\/strong>: Provide a message screen. You can simply provide a \u201cthank you\u201d or a call-to-action.<\/span><\/p>\r\n\r\n\r\n\r\n

\"Screen\"<\/figure>\r\n\r\n\r\n\r\n

The Final Step<\/strong>: this is the most important part! Now that you have a reference or an objection to overcome, take action on the feedback you have received. The expectations have been set and now it\u2019s time to put on your salesmen hat and re-engage this opportunity.<\/span><\/p>\r\n\r\n\r\n\r\n

This strategy combines simplicity, design, and a link survey to engage prospects in a fun but meaningful conversation. I was able to take the first question of a link survey and embed that into my email. I then used fun pictures for my answer buttons on the Yes or No question that I asked. I simply asked \u201cAre you still interested in Qualaroo?\u201d I have now begun to engage with people who had not responded to my previous 5+ emails. When reviewing your template as a sales person or a UX designer, ask yourself, would I respond to this email? Does this seem easy and not too involved? In a world where our email inboxes are crammed with work, personal, marketing, and spam emails<\/a> make sure that yours is painless, fun, but definitely not camouflage. <\/span>Be sure you know how emails spam filters<\/a> work so you can reach the inbox in the first place.<\/p>\r\n\r\n\r\n\r\n

If you\u2019re interested in using this particular tactic, contact me at <\/span>matthew@qualaroo.com<\/span><\/a> and I\u2019m happy to walk you through it.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n

Happy Hunting!<\/span><\/p>\r\n","protected":false},"excerpt":{"rendered":"

This article was contributed by Matthew Barber, Account Executive at Qualaroo. Recently, I found myself grasping at straws trying to re-engage sales opportunities that went silent on me. The majority of the time I\u2019m able to schedule follow up meetings on the first calls with my clients. However, there\u2019s always the occasional slippery prospect that…<\/p>\n","protected":false},"author":28,"featured_media":3073,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/posts\/3056","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/comments?post=3056"}],"version-history":[{"count":11,"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/posts\/3056\/revisions"}],"predecessor-version":[{"id":21348,"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/posts\/3056\/revisions\/21348"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/media\/3073"}],"wp:attachment":[{"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/media?parent=3056"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/categories?post=3056"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/tags?post=3056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}