{"id":3034,"date":"2018-10-18T19:02:26","date_gmt":"2018-10-18T19:02:26","guid":{"rendered":"https:\/\/blog.qualaroo.com\/?p=3034"},"modified":"2024-12-17T07:00:46","modified_gmt":"2024-12-17T07:00:46","slug":"optimizing-web-copy-for-saas-products","status":"publish","type":"post","link":"https:\/\/web-staging.qualaroo.com\/blog\/optimizing-web-copy-for-saas-products\/","title":{"rendered":"Can a Few Wording Changes Increase Conversions? Our Guide to Optimizing Web Copy for SaaS Products"},"content":{"rendered":"

For many software-as-a-service (SaaS) companies, the homepage is a major contributor to closing sales. It must demonstrate your value, stand out from the pack and ultimately convert prospects into customers. That being said, homepage copy is arguably the most important factor in any SaaS website. To help you put your best foot forward, we\u2019re sharing six strategies for optimizing web copy that your SaaS business should consider.<\/span><\/p>\n

<\/span>1. Start with Search Terms and Work Backwards<\/b><\/span><\/h2>\n

Most authors will tell you that before writing a novel, you have to know who your audience is. The same holds true for web copy. Understanding the personas you are selling to will be key to finding words and phrases that resonate with that audience. From there, you can determine if your website is likely to capture them with your anticipated search terms.<\/span><\/p>\n

One tool that we find helpful at Qualaroo is the <\/span>Hubspot Content Strategy<\/span><\/a> module. This powerful tool allows you to better understand the kinds of content and phrases that you rank for as well how relevant your domain is for those phrases. Hubspot Content Strategy goes a step further to identify subtopics or to cluster content, which can help support your domain\u2019s authority and may get picked up on long-tail searches. <\/span><\/p>\n

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Example image via Hubspot.<\/em><\/a><\/p>\n

The main objective here is to better understand how you rank for the terms most important to your business. If your site is performing well, you have the ability to leverage that relevancy by creating supporting content. If not, you may need to go back to the drawing board and make sure the language on your website supports the search terms your prospects are using discover you.<\/span><\/p>\n

<\/span>2. Use the Is\/Does\/Means Model<\/b><\/span><\/h2>\n

A consumer just landed on your page, and the clock is ticking. They\u2019re looking for any reason to bounce, so it\u2019s imperative to adopt the Is\/Does\/Means model for your copy, where you\u2019ll quickly identify the following:<\/span><\/p>\n