{"id":3011,"date":"2018-09-20T20:03:08","date_gmt":"2018-09-20T20:03:08","guid":{"rendered":"https:\/\/blog.qualaroo.com\/?p=3011"},"modified":"2024-12-17T05:19:33","modified_gmt":"2024-12-17T05:19:33","slug":"3-ways-companies-mess-up-user-feedback-surveys","status":"publish","type":"post","link":"https:\/\/web-staging.qualaroo.com\/blog\/3-ways-companies-mess-up-user-feedback-surveys\/","title":{"rendered":"3 Common Mistakes in User Feedback Programs (And How to Avoid Them!)"},"content":{"rendered":"

Whether it\u2019s implementing on-site surveys or a commitment to building out an NPS program, more and more companies are attempting to gather user feedback. However, there are also a number of common pitfalls to the pursuit of feedback. We often see organizations botch their user feedback programs by not focusing on personalization or adopting a user-first mindset. To help you avoid these mistakes, we\u2019ve put together a list of some of the biggest issues we see in the customer survey world, along with easy fixes you can implement in your company\u2019s program. <\/span><\/p>\n

The Mistake: Not Respecting a User\u2019s Time<\/b><\/p>\n

Don\u2019t take more than you need from your users. Asking too many questions in a single survey makes the process time-consuming and in most situations, your user is under no obligation to respond to the survey at all. One to three questions is best for most survey formats, and your users will thank you for keeping it short and sweet. <\/span><\/p>\n

The Solution: Use What You Have! <\/strong><\/p>\n

This is the part where many organizations may ask, \u201cBut how do I get all the information I want with such a small number of questions?\u201d The short answer: use what you have! Don\u2019t waste questions (or anybody\u2019s time) by asking what you already know. Tools like Qualaroo segment consumers with Cookie Targeting features. This allows you to gain powerful insights by asking more contextual questions to the <\/span>right<\/span><\/i> audience. <\/span><\/p>\n

The Mistake: Over-Surveying Users<\/b><\/p>\n

The number one goal of most UX researchers is to gain as much information as possible about their users. However, providing that information is not the top priority of users and is probably pretty far removed from why they\u2019re visiting your website in the first place. There\u2019s no need to prompt a user to answer a question every time they interact with your company\u2014in fact, that\u2019s the opposite of best practice. <\/span><\/p>\n

The Solution: Parameters and Exclusions <\/strong><\/p>\n

Not overwhelming users is the name of the game when trying to secure valuable feedback. Try setting up parameters to exclude users who have recently completed a survey to prevent \u201csurvey fatigue.\u201d Furthermore, reward your users for participating in your surveys by letting them get on with their normal activity in your site or in their inbox.<\/span><\/p>\n

Related Read: How To Respond to Negative Feedback From Customers<\/a><\/p>\n

The Mistake: Distracting from the Ultimate Goal<\/b><\/p>\n

This is a big one: you never want to distract a user from making a purchase or losing sight of why they came to your page in the first place. When choosing where to place a survey, be sure to steer clear of milestones, those important moments of truth in the user\u2019s journey, like signing up for a product. Instead, ask <\/span>around<\/span><\/i> them. <\/span><\/p>\n

The Solution: Learn Why<\/em> <\/strong><\/p>\n

For example, after a user signs up for your service, you could prompt them by asking, \u201cWhat did you enjoy about this experience?\u201d or \u201cWhat could have been better?\u201d Focus on gathering the \u201cwhy,\u201d and you\u2019ll gain context for the quantitative data you\u2019re already collecting. <\/span><\/p>\n

Another pro tip: don\u2019t have the survey box blocking important text or a CTA button on your site. To keep those elements visible, consider placing user feedback forms in the bottom right-hand corner. Remember that your biggest concern should be to ensure surveys don\u2019t morph into an annoying distraction; they should serve as a tool to help improve a user\u2019s experience.<\/span><\/p>\n

Keep Your User in Mind, Always<\/b><\/p>\n

Learning about your users doesn\u2019t have to be a complicated process. Remember, you can easily avoid screwing up feedback by putting these three ideas into action: respect users\u2019 time, limit the number of surveys you ask users to complete, and don\u2019t distract from the company\u2019s business goals. Keep these in mind and feedback will be one of the most powerful tools for your business\u2019s growth. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Whether it\u2019s implementing on-site surveys or a commitment to building out an NPS program, more and more companies are attempting to gather user feedback. However, there are also a number of common pitfalls to the pursuit of feedback. We often see organizations botch their user feedback programs by not focusing on personalization or adopting a…<\/p>\n","protected":false},"author":28,"featured_media":3013,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/posts\/3011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/comments?post=3011"}],"version-history":[{"count":4,"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/posts\/3011\/revisions"}],"predecessor-version":[{"id":11043,"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/posts\/3011\/revisions\/11043"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/media\/3013"}],"wp:attachment":[{"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/media?parent=3011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/categories?post=3011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/tags?post=3011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}