{"id":2988,"date":"2018-09-06T22:15:33","date_gmt":"2018-09-06T22:15:33","guid":{"rendered":"https:\/\/blog.qualaroo.com\/?p=2988"},"modified":"2025-08-26T10:13:37","modified_gmt":"2025-08-26T10:13:37","slug":"webinar-increase-shopping-cart-completions-this-holiday-season-with-user-feedback","status":"publish","type":"post","link":"https:\/\/web-staging.qualaroo.com\/blog\/webinar-increase-shopping-cart-completions-this-holiday-season-with-user-feedback\/","title":{"rendered":"[Webinar] Increase Shopping Cart Completions this Holiday Season with User Feedback"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Earlier this week we hosted an eCommerce Webinar featuring conversion rate expert and COO of AWA digital, Johann Van Tonder, joined by Feedback Expert at Qualaroo, Michael Nadelman. We had an in-depth discussion on how teams can capture and use feedback to reduce their shopping cart abandonment rate and, ultimately, drive conversions. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve broken up the webinar into mini topics with the recording with relevant summaries and helpful articles that can help you apply these best practices on your own web properties. \u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Use_Quantitative_Analytics_to_Define_Your_Objectives_for_Feedback\"><\/span><span style=\"font-weight: 400;\">Use Quantitative Analytics to Define Your Objectives for Feedback<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><iframe loading=\"lazy\" title=\"Use Quantitative Analytics to Define Your Objectives for Feedback (1\/5)\" width=\"1120\" height=\"630\" src=\"https:\/\/www.youtube.com\/embed\/psAs0nthIeg?start=8&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Determine your objectives by looking at your web analytics to identify gaps in your funnel, for example, high bounce rate pages. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Identify the right segment of visitors to ask for feedback <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Formulate the right types of questions to ask <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Helpful how-to article: <\/span><a href=\"https:\/\/help.qualaroo.com\/advanced-targeting\"><span style=\"font-weight: 400;\">Different ways to target your audience<\/span><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"When_and_How_to_Ask_for_Feedback_without_Distracting_the_User_Experience\"><\/span><span style=\"font-weight: 400;\">When and How to Ask for Feedback without Distracting the User Experience <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><iframe loading=\"lazy\" title=\"When and How to Ask for Feedback without Distracting the User Experience  (2\/5)\" width=\"1120\" height=\"630\" src=\"https:\/\/www.youtube.com\/embed\/Sbg3SyHCYng?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to ensure you know what the goals are of your users <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Embrace negative feedback<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Follow up with your users on why they responded the way they did \u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Helpful how-to article: <\/span><a href=\"https:\/\/help.qualaroo.com\/\"><span style=\"font-weight: 400;\">Survey Idea for Improving Conversion Rates for Ecommerce<\/span><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Case_Studies_How_Companies_Used_Feedback_to_Drive_Tests_that_Drove_Conversions\"><\/span><span style=\"font-weight: 400;\">Case Studies: How Companies Used Feedback to Drive Tests that Drove Conversions<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><iframe loading=\"lazy\" title=\"Case Studies: How Companies Used Feedback to Drive Tests that Drove Conversions (3\/5)\" width=\"1120\" height=\"630\" src=\"https:\/\/www.youtube.com\/embed\/uZmxBwW0do8?start=2&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Johann discusses 3 case studies on how big brands targeted their users to drive more sales for certain products. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Helpful how-to article: <\/span><span style=\"font-weight: 400;\">Understand Visitor Intent to Prepare for an A\/B test<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Build_Actionable_Personas_to_Improve_Conversions\"><\/span><span style=\"font-weight: 400;\">How to Build Actionable Personas to Improve Conversions <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><iframe loading=\"lazy\" title=\"How to Build Actionable Personas to Improve Conversions (4\/5)\" width=\"1120\" height=\"630\" src=\"https:\/\/www.youtube.com\/embed\/XaUol0aDkKo?start=5&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Personas are not about demographics, they&#8217;re about the goals, fears and frustrations of your users &#8211; all insights you can uncover using Qualaroo. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Helpful how-to article: <\/span><a href=\"https:\/\/help.qualaroo.com\/\"><span style=\"font-weight: 400;\">Best Practices for using Qualaroo<\/span><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Q_A\"><\/span><span style=\"font-weight: 400;\">Q&amp;A <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><iframe loading=\"lazy\" title=\"Q&amp;A (5\/5)\" width=\"1120\" height=\"630\" src=\"https:\/\/www.youtube.com\/embed\/m_xd32Eapo4?start=12&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">1.When it comes to segmenting your audience, how do you prioritize which visitors you reach to first?<\/span><\/p>\n<p>2. How do you prevent survey fatigue? How often do you typically wait before asking a question to a user on your site?<\/p>\n<p><span style=\"font-weight: 400;\">3. What targeting capabilities does Qualaroo have?<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Here_are_just_a_few_of_our_favorite_sound_bites_from_their_conversation\"><\/span>Here are just a few of our favorite sound bites from their conversation.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u201cCustomer complaints\u2026[are] one of the most actionable pieces of insight. In fact, \u00a0I\u2019m more interested in hearing from people who want to complain and have something negative to say about the site than those who have something positive to say.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI\u2019ve asked the team of optimizers at AWA who have been doing this for years. Consistently they say this is the question and the mechanism that gives them the most actionable [insights], the jewels.\u201d See the question Johann is referring to below!\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2989 aligncenter\" src=\"https:\/\/qualaroo.com\/blog\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-05-at-5.12.55-PM.png\" alt=\"Screen\" width=\"400\" height=\"314\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Johann\u2019s three principles for driving sales, not distractions:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ask questions that are real-time and context-sensitive <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Embrace negative feedback<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ask follow-up questions <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you\u2019d like hands-on expertise on how to implement a feedback campaign on your eCommerce site, <\/span><a href=\"https:\/\/app.hubspot.com\/meetings\/michael287\"><span style=\"font-weight: 400;\">book time now with one of our feedback experts<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have more questions for Johann, please submit your questions in the comments below or email them to us at \u00a0<\/span><a href=\"https:\/\/qualaroo.com\/\"><span style=\"font-weight: 400;\">marketing@qualaroo.com<\/span><\/a><span style=\"font-weight: 400;\"> and we\u2019ll get back to you shortly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">PS, keep an eye out for our latest eCommerce Guide that we\u2019ll be releasing in a couple of weeks! <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Earlier this week we hosted an eCommerce Webinar featuring conversion rate expert and COO of AWA digital, Johann Van Tonder, joined by Feedback Expert at Qualaroo, Michael Nadelman. We had an in-depth discussion on how teams can capture and use feedback to reduce their shopping cart abandonment rate and, ultimately, drive conversions. We\u2019ve broken up&#8230;<\/p>\n","protected":false},"author":28,"featured_media":3008,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/posts\/2988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/comments?post=2988"}],"version-history":[{"count":7,"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/posts\/2988\/revisions"}],"predecessor-version":[{"id":22548,"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/posts\/2988\/revisions\/22548"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/media\/3008"}],"wp:attachment":[{"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/media?parent=2988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/categories?post=2988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/tags?post=2988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}