{"id":2975,"date":"2018-09-04T16:33:47","date_gmt":"2018-09-04T16:33:47","guid":{"rendered":"https:\/\/blog.qualaroo.com\/?p=2975"},"modified":"2024-12-11T06:22:05","modified_gmt":"2024-12-11T06:22:05","slug":"why-user-feedback-should-be-a-part-of-your-marketing-stack","status":"publish","type":"post","link":"https:\/\/web-staging.qualaroo.com\/blog\/why-user-feedback-should-be-a-part-of-your-marketing-stack\/","title":{"rendered":"Why User Feedback Should Be a Part of Your Marketing Stack"},"content":{"rendered":"

Everything your company does is a form of marketing. From customer service to your product\u2019s performance, all touchpoints with your company leave an imprint on the user. With such high stakes, it\u2019s crucial to listen, gather user feedback and understand what will resonate positively with them. Here are three ways you can make use of user feedback and integrate it into your marketing strategy. <\/span><\/p>\n

<\/span>Defining Direct Load Attribution<\/b><\/span><\/h2>\n

Attribution is a key part of any marketing plan. It\u2019s important to know which channels are effective and which to cut back on, especially when there\u2019s a budget involved. But when it comes to direct loads\u2014web traffic without the benefit of a tracking code or a specific source\u2014 marketers know that some of their efforts have likely contributed to that traffic. Where should we attribute a direct load user to the site? It\u2019s a good idea to simply ask.<\/span><\/p>\n

Qualaroo can help demystify the direct load population<\/a>, solving a problem for most marketing teams. By using survey filters, you can exclude those visitors who came to your site by clicking on an ad or from other known sources with campaign parameters in the URL. This enables marketers to ask direct load visitors whether any other marketing efforts influenced their decision; asking \u201cHow did you hear about our company?\u201d and offering options representative of your marketing efforts can do the trick. <\/span><\/p>\n

Furthermore, you can segment users to receive your surveys based on geography, allowing for insights relative to specific locations. If, for example, you have a billboard up in certain cities or are focusing digital efforts in a particular country, you can segment out direct load visitors from those locations to ask if those efforts influenced them. This qualitative data provides context for your direct load traffic and allows for better attribution and more actionable insights.<\/span><\/p>\n

<\/span>Focusing on Product\/Service Improvement<\/b><\/span><\/h2>\n

User feedback is key to driving improvements. Pay special attention to leads who never become customers and poll them. We take this advice to heart at Qualaroo<\/a>. All prospects who \u201cgo dark\u201d and fall out of the sales funnel receive personalized messages from our CEO asking why they ultimately chose not to join Qualaroo. Obviously, it would be nice to revive the prospect and turn them into a customer, but the goal of this inquiry is first and foremost to understand what is holding them back. This information enables the business to improve in a few ways:<\/span><\/p>\n