{"id":2788,"date":"2018-05-22T20:42:15","date_gmt":"2018-05-22T20:42:15","guid":{"rendered":"https:\/\/blog.qualaroo.com\/?p=2788"},"modified":"2024-12-17T06:26:04","modified_gmt":"2024-12-17T06:26:04","slug":"using-qualitative-data-to-understand-unknown-web-traffic-source","status":"publish","type":"post","link":"https:\/\/web-staging.qualaroo.com\/blog\/using-qualitative-data-to-understand-unknown-web-traffic-source\/","title":{"rendered":"Using Qualitative Data to Understand \u201cUnknown\u201d Web Traffic Source"},"content":{"rendered":"

Written and contributed by Angela Bartels<\/a>, VP of Marketing at Qualaroo<\/em><\/p>\n

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When understanding your web traffic in tools such as Google Analytics, there will always be that \u201cI don\u2019t know where this user came from\u201d channel known as \u201cDirect Traffic.\u201d <\/span><\/p>\n

Direct traffic is identified by those that land directly on your website by typing the URL into their browser or by saving your web URL as a bookmark.<\/span><\/h3>\n

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https:\/\/cl.ly\/2u130p3t382A<\/a><\/p>\n

One way to be categorized under “Direct traffic”<\/h5>\n

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As a marketer that likes to track everything, direct traffic is like a fly on the wall – super annoying.<\/span><\/h3>\n

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It\u2019s particularly annoying when running paid marketing campaigns because you\u2019ll always wonder how many people were actually influenced by your ad and went on to type your domain name into a browser. Of course there\u2019s view through conversion tracking but it won\u2019t paint a clear picture from source to user. <\/span><\/p>\n

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When we turned on some new paid campaigns earlier this year, I was curious to know more about the users coming into my direct channel so I set out to find out and wanted to share my process and results. <\/span><\/p>\n

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Before I do, it\u2019s important to ensure you\u2019ve already taken the steps to debunk direct traffic and document attribution where possible by:  <\/span><\/h3>\n