{"id":2301,"date":"2017-12-14T18:34:21","date_gmt":"2017-12-14T18:34:21","guid":{"rendered":"https:\/\/blog.qualaroo.com\/?p=2301"},"modified":"2026-03-02T12:47:36","modified_gmt":"2026-03-02T12:47:36","slug":"customer-insights-platform-qualaroo-launches-sentiment-analysis","status":"publish","type":"post","link":"https:\/\/web-staging.qualaroo.com\/blog\/customer-insights-platform-qualaroo-launches-sentiment-analysis\/","title":{"rendered":"Customer Insights Platform Qualaroo Launches Sentiment Analysis"},"content":{"rendered":"<p class=\"p2\"><em><span class=\"s1\">By Curtis Morris, CEO<\/span><\/em><\/p>\n<p class=\"p2\"><span class=\"s1\">Everyone wants to gather insights from their customers, but mining through customer feedback can be a daunting task for any team. Naturally, closing the feedback loop is the <b>single<\/b> most important piece to a fully functioning customer decision analysis program. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Having said that, when you fail to activate on feedback you receive from surveys, you\u2019ve negated the work you\u2019ve done putting into audience segmentation and question creation. It happens to the best of us, sometimes. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">To make better decisions about your customers, you <i>have<\/i> to <b>close that feedback loop<\/b>.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Qualaroo customers have received over 120 million responses to date. We understand the amount of time and effort it takes for teams to mine through open text feedback. The process of mining through open text feedback usually requires a few steps like:<\/span><\/p>\n<ul>\n<li>\n<h4><span class=\"s1\"><b>Divide and conquer<\/b>. Create spreadsheets for team members to start reading through the feedback.<br \/>\n<\/span><\/h4>\n<\/li>\n<\/ul>\n<ul class=\"ul1\">\n<li class=\"li2\">\n<h4><b><\/b><span class=\"s1\"><b>Add more feedback<\/b>. Create columns that has categories for each comment so you can analyze the sentiment of the feedback received.<br \/>\n<\/span><\/h4>\n<\/li>\n<li class=\"li2\">\n<h4><b><\/b><span class=\"s1\"><b>Assign an owner<\/b>. Based on the category, assign the feedback to team members whether customer success, product or sales and marketing.<br \/>\n<\/span><\/h4>\n<\/li>\n<li class=\"li2\">\n<h4><b><\/b><span class=\"s1\"><b>Follow up<\/b>. Based on the category and the owner, following up with the customer with a next step.<br \/>\n<\/span><\/h4>\n<\/li>\n<\/ul>\n<p class=\"p2\"><span class=\"s1\">Today, we\u2019re excited to introduce Qualaroo\u2019s Sentiment Analysis feature powered by IBM Watson integration with Qualaroo\u2019s real-time feedback platform. This integration allows companies to cut the time and resources it takes to mine through open text feedback and close the gap between feedback received to activation. \u00a0<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Companies running surveys with open text feedback can now utilize IBM Watson within the Qualaroo dashboard to automatically generate the sentiment and emotional score for each comment and identify common keywords. \u00a0<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Turn it on with just one click. <\/span><\/p>\n<h3 class=\"p2\"><span class=\"s1\"><b>What is \u201csentiment analysis?\u201d<\/b><\/span><\/h3>\n<p class=\"p2\"><span class=\"s1\">Sentiment analysis, sometimes referred to as <i>emotion mining<\/i>, can be a very powerful tool in the search for sharper, more focused insights. If gathered, analyzed, and acted upon properly, these insights can very well provide your company with the winning edge\u2014the proverbial golden ticket. But how are these truly valuable insights gained? <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Research points to success being contingent not only upon <b><i>what<\/i><\/b> questions we ask our visitors, but also <b><i>how<\/i><\/b> we ask them. Are your questions specific? Are your questions focused? If they aren\u2019t, then neither are your insights.<\/span><\/p>\n<h3 class=\"p2\"><span class=\"s1\"><b>A Use Case <\/b><\/span><\/h3>\n<p class=\"p2\"><span class=\"s1\">Let\u2019s take E-Commerce as an example. As, let\u2019s say a market researcher, one of your primary objectives is to maximize the ability your website has to convert visitors into customers or new users. With that goal in mind, you cultivate the appropriate questions that would reasonably collect this information. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Easy enough, right? Well\u2026.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">How much room for interpretation do you leave with your phrasing? If your goal is to better understand how easy or difficult it is to navigate through your new app and you\u2019re asking, \u201cWhat did you think of your visit today?\u201d, your visitor might comment on its aesthetics instead of its accessibility. You effectively dilute your insights when you analyze the sentiment of responses spanning multiple topics. \u00a0<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">However, if you ask, \u201cHow easy was it for you to find what you were looking for today?\u201d, you\u2019re more likely to gather information specific to your site\u2019s accessibility. \u00a0If the sentiments you gather surround a specific topic, you can more readily recognize patterns in opinion and identify areas of your site that might act as barriers to purchase.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">With Qualaroo\u2019s Sentiment Analysis feature, there are endless opportunities for gathering insights about your customers from how your product is perceived to why it was perceived that way. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Here are a few of the reasons why we\u2019ve invested in making our offerings \u201csmarter\u201d<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li2\">\n<h4><span class=\"s1\">Save time by eliminating the man hours it takes to mine through open text feedback.<br \/>\n<\/span><\/h4>\n<\/li>\n<li class=\"li2\">\n<h4><span class=\"s1\">Activate on feedback in real-time by creating workflows for activation based on sentiment and emotional scores.<br \/>\n<\/span><\/h4>\n<\/li>\n<li class=\"li2\">\n<h4><span class=\"s1\">Make better decisions about your customers by using AI to guide you to understanding the \u201cwhy\u201d not just the \u201cwhat.\u201d<br \/>\n<\/span><\/h4>\n<\/li>\n<\/ul>\n<p class=\"p2\"><span class=\"s1\">We\u2019re excited to see how you leverage our real-time feedback platform along with IBM Watson\u2019s powerful technology. Here&#8217;s a quick video to guide you better:<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"What Is Sentiment Analysis &amp; How to Grow Your Business Using It\" width=\"1120\" height=\"630\" src=\"https:\/\/www.youtube.com\/embed\/6XtwxzlABys?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p class=\"p4\"><span class=\"s2\">Want to read another example on why the \u201cwhy\u201d is important? Give our analysis of a recent Netflix survey a read here.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Curtis Morris, CEO Everyone wants to gather insights from their customers, but mining through customer feedback can be a daunting task for any team. Naturally, closing the feedback loop is the single most important piece to a fully functioning customer decision analysis program. Having said that, when you fail to activate on feedback you&#8230;<\/p>\n","protected":false},"author":28,"featured_media":2325,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,3],"tags":[52,53,54,55],"class_list":["post-2301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","category-qualaroo","tag-ibm-watson","tag-sentiment-analysis","tag-survey-text-feedback","tag-text-feedback-analysis"],"_links":{"self":[{"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/posts\/2301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/comments?post=2301"}],"version-history":[{"count":5,"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/posts\/2301\/revisions"}],"predecessor-version":[{"id":24039,"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/posts\/2301\/revisions\/24039"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/media\/2325"}],"wp:attachment":[{"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/media?parent=2301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/categories?post=2301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/tags?post=2301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}