{"id":2166,"date":"2022-03-10T17:20:40","date_gmt":"2022-03-10T17:20:40","guid":{"rendered":"https:\/\/blog.qualaroo.com\/?p=2166"},"modified":"2025-08-25T10:28:26","modified_gmt":"2025-08-25T10:28:26","slug":"landing-pages-that-converts","status":"publish","type":"post","link":"https:\/\/web-staging.qualaroo.com\/blog\/landing-pages-that-converts\/","title":{"rendered":"Guide To Creating Landing Pages That Converts in 2026"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Whether it\u2019s your homepage, a link from an advertisement, or the result of a popular search term, a landing page or LP is highly likely to be the very first \u2018real\u2019 interaction between a visitor and you. At first glance, your visitors get an indelible impression that makes or breaks a sale.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><i><span style=\"font-weight: 400;\">That\u2019s why your landing page needs to hold the visitor\u2019s attention, wow them, convey purpose, and prove that you can offer a credible solution to their problem.\u00a0<\/span><\/i><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span class=\"icon-add\" style=\"font-weight: 400;\">Although each landing page should ideally be customized to the customer\u2019s needs, there are some steps you can take to make your landing pages effective, like mobile optimization (friendliness).\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"280\" class=\"wp-image-15476\" src=\"https:\/\/qualaroo.com\/blog\/wp-content\/uploads\/2023\/07\/Nifty.png\" alt=\"\" \/>\r\n<figcaption><a href=\"https:\/\/niftymarketing.com\/optimal-local-landing-page-infographic\/\">Nifty<\/a><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">This guide will show you how to make effective landing pages that will increase your conversion rate.<\/span><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_a_Landing_Page\"><\/span><span class=\"icon-add\" style=\"font-weight: 400;\"><strong>What Is a Landing Page?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span class=\"icon-add\" style=\"font-weight: 400;\">A Landing Page is usually a specifically developed web page for guiding the people brought in by your marketing or advertising campaign to the perfect place for converting them through a call to action (CTA). It is where you want the visitor to \u201cland\u201d once they click the link in your email, your ads on social media platforms like Facebook, Instagram, Twitter, or your promotions through Google, Bing, YouTube, etc. The CTA (or CTAs) in your LP try to turn the visitor into a customer.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Creating effective landing pages for great <\/span><a href=\"https:\/\/qualaroo.com\/beginners-guide-to-cro\/\"><span style=\"font-weight: 400;\">conversion rate optimization (CRO)<\/span><\/a><span style=\"font-weight: 400;\"> is no walk in the park. Landing pages that convert the most number of customers take time and effort to build.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><i><span style=\"font-weight: 400;\">So how do you speed up the process &#8211; or at the very least, make it more effective?<\/span><\/i><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The <\/span><b>first <\/b><span style=\"font-weight: 400;\">thing to clarify is that while your landing pages should look good, that is only one of the many factors contributing to high converting landing pages. Good LPs will net you lots of new customers by convincing the visitors that what you offer benefits them in the way they want.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><b>Second<\/b><span class=\"icon-add\" style=\"font-weight: 400;\">, it takes multiple tweaks to create landing pages that convert more and more customers over time. How often you implement the changes you make should be guided by precise customer feedback.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><i><span class=\"icon-add\" style=\"font-weight: 400;\">This process, termed <a href=\"https:\/\/www.mailmunch.com\/landing-pages\" rel=\"follow noopener noreferrer\">landing page optimization<\/a>, is an ongoing process due to its very purpose. What was trending yesterday and bringing in customers might already be forgotten, and what works today may be obsolete for tomorrow\u2019s customers &#8211; so stay sharp and in touch with them!<\/span><\/i><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Benefits_of_Effective_Landing_Pages\"><\/span><span class=\"icon-add\" style=\"font-weight: 400;\"><strong>Benefits of Effective Landing Pages<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Good landing pages create value for your business in multiple ways. Major among them are:<\/span><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Increase conversion rate<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Better prospects targeting<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Accurate metric tracking<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Co-branding opportunities<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Focused design &amp; copy<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Better SEO &amp; SERP rank<\/span><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span class=\"icon-add\" style=\"font-weight: 400;\">Now that you are acquainted with <\/span><b>what an LP does <\/b><span class=\"icon-add\" style=\"font-weight: 400;\">(and its many benefits for business), let\u2019s move on to how it differs from web pages, its various types, and how to test it for best results.<\/span><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Key_Differences_Landing_Page_vs_Webpage\"><\/span><span class=\"icon-add\" style=\"font-weight: 400;\"><strong>3 Key Differences: Landing Page vs. Webpage<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-table aligncenter has-fixed-layout is-style-regular\">\r\n<table>\r\n<tbody>\r\n<tr>\r\n<td>\r\n<p><strong>Landing Page<\/strong><\/p>\r\n<\/td>\r\n<td>\r\n<p><strong>Web Page<\/strong><\/p>\r\n<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>\r\n<p><span class=\"icon-add\" style=\"font-weight: 400;\">Persuasive: Guides visitors towards a specific action: <\/span><strong>They complete the purchase<\/strong><\/p>\r\n<\/td>\r\n<td>\r\n<p><span class=\"icon-add\" style=\"font-weight: 400;\">Informative: Tells visitors about your product or service: <\/span><strong>They know the benefits<\/strong><\/p>\r\n<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>\r\n<p><span style=\"font-weight: 400;\">Is usually brief, to the point, and concise<\/span><\/p>\r\n<\/td>\r\n<td>\r\n<p><span style=\"font-weight: 400;\">Is usually descriptive, elaborate, and long<\/span><\/p>\r\n<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>\r\n<p><span style=\"font-weight: 400;\">Generally brings the sales process to an end<\/span><\/p>\r\n<\/td>\r\n<td>\r\n<p><span style=\"font-weight: 400;\">Generally starts customer on the sales path<\/span><\/p>\r\n<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i\"><\/span>\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Types_of_Landing_Pages\"><\/span><span class=\"icon-add\" style=\"font-weight: 400;\"><strong>Types of Landing Pages<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Depending on where your visitor enters the sales funnel (<\/span><a href=\"https:\/\/www.ringdna.com\/inside-sales-glossary\/what-is-the-sales-funnel\"><span style=\"font-weight: 400;\">at the top, middle, or bottom<\/span><\/a><span style=\"font-weight: 400;\">), your perfect landing page should help them move to the next step. In addition to this type of high conversion LP, a few other landing page types are required now and then for dealing with specific scenarios, such as Page Not Found errors and Unsubscribe \/ Goodbye messages.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Some common types of landing pages are:<\/span><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><b>Lead Capture Page: <\/b><span class=\"icon-add\" style=\"font-weight: 400;\">Asking landing page visitors for information is quite tricky these days. Almost every consumer is aware of<\/span> <span class=\"icon-add\" style=\"font-weight: 400;\"><a href=\"https:\/\/bestvpn.org\/cybersecurity-statistics\/\" target=\"_blank\" rel=\"follow noopener noreferrer\" aria-label=\" (opens in a new tab)\">data privacy and security-related thefts<\/a>. That is why your lead generation or capture landing page needs to allay such customers\u2019 fears.\u00a0<\/span> <br \/><br \/>You could link to your data privacy policy to achieve this effect, especially if you are in an industry that places a high value on data protection &#8211; the Software as a Service (SaaS) industry, for example.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><b>Sales Page: <\/b><span class=\"icon-add\" style=\"font-weight: 400;\">Good sales pages persuade visitors to buy your product to fulfill their needs and help them overcome challenges. Depending upon the intricacy of your product or service, these sales pages can either be informative, full of benefits and pain points, or delightful nudges that make people want to buy.\u00a0<\/span><br \/><br \/>Usually, sales landing pages are targeted at the bottom of the funnel, guiding customers towards completing their purchase decision. Do not forget to add <a href=\"https:\/\/www.mailmunch.com\/blog\/thank-you-email-examples\" target=\"_blank\" rel=\"follow noopener noreferrer\">landing page testimonials<\/a> to encourage decision-making.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><b>Splash Page: <\/b><span class=\"icon-add\" style=\"font-weight: 400;\">Splash pages are great for announcements that are likely to convert customers, like special offers and discounts. Using them on yearly occasions to fit the trending topics (like Halloween or Independence Day) increases their interactivity and convinces visitors to explore more of your offerings, whether they are goods or services.<\/span><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><b>Squeeze Page: <\/b><span class=\"icon-add\" style=\"font-weight: 400;\">These very brief landing pages are constructed for quite specific purposes (e.g., collecting an email address upon visitor showing exit intent). By keeping them light, fast, and to the point, you stand a higher chance of getting the info you need.<\/span><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>404 Page<\/strong>: <span class=\"icon-add\" style=\"font-weight: 400;\">The dreaded \u201cPage Not Found\u201d error message needs to carry a positive message so that the visitor who lands up at such a link on your website does not exit straight away.<\/span><br \/><br \/><span class=\"icon-add\" style=\"font-weight: 400;\">You can do this with funny messaging, or using memes and GIFs, or even calling back to famous pop-culture moments, along with an option to visit the homepage.\u00a0<\/span><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><b>Referral Page: <\/b><span class=\"icon-add\" style=\"font-weight: 400;\">Your referrals landing page can be targeted at those customers who respond with a 7 or above (passives and promoters) to your Net Promoter Score survey.\u00a0<\/span><br \/><br \/><span class=\"icon-add\" style=\"font-weight: 400;\">If you are running referral bonuses, promotions, offers, sales, discounts, etc., then referral landing pages can be a great place to increase existing customers\u2019 lifetime value as well as encourage them to draw in more customers from their own networks.\u00a0<\/span><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><b>Unsubscribe Page: <\/b><span class=\"icon-add\" style=\"font-weight: 400;\">Instead of considering this unsubscribe landing page as one that means you were at fault, treat it as one that shows you where you can improve your customer experience.\u00a0<\/span><br \/><br \/><span class=\"icon-add\" style=\"font-weight: 400;\">If you think that the person who is unsubscribing is past the point of no return, you might be wrong! The unsubscribe page gives you the last chance to win back potentially lost customers &#8211; or get their valuable opinions. Explore ways to win back their trust, but at the very least, ask them why they are leaving.<\/span><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><b>Thank You Page:<\/b><span class=\"icon-add\" style=\"font-weight: 400;\"> These pages are great for gathering and nurturing leads. After a customer fills out a form, answers a survey, submits a query for clarification, or makes a purchase, show them a thank you page to appreciate their time and effort.\u00a0<\/span><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">You might show them related blogs here. If your marketing budget allows, offer them an incentive to leave a review, revisit your page, recommend you to others, or purchase more.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><b><i>RELATED: <\/i><\/b><b>Check out this webinar to see some awesome ways in which companies drove conversions!<\/b><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-embed-youtube aligncenter wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\r\n<div class=\"wp-block-embed__wrapper\">https:\/\/youtu.be\/uZmxBwW0do8<\/div>\r\n<\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Essential_Landing_Page_Elements\"><\/span><br \/><span class=\"icon-add\" style=\"font-weight: 400;\"><strong>Essential Landing Page Elements<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Depending on the type of landing page, there are elements that go into making the best version.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Here is a list of elements that must be given due consideration to meet the <\/span><b>intent <\/b><span style=\"font-weight: 400;\">of your LP in the best way possible, whether it is to convert more customers or identify exit intent, or others:<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>1. <\/strong><span class=\"icon-add\" style=\"font-weight: 400;\"><strong>Catchy &amp; Punchy Headline<\/strong><\/span><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><b><i>Why it\u2019s important: <\/i><\/b><span class=\"icon-add\" style=\"font-weight: 400;\">The beginning of your landing page needs an attention-holding headline to attract and hold the attention of website visitors. It should ideally tell anyone who reads it what your product or service is all about. Since it needs to project your product\u2019s essence in an impactful way, it should not be too long &#8211; SEO guru Neil Patel suggests keeping its length below ten words.<\/span><\/li>\r\n<li><strong>A good example: <\/strong>Consider the landing page that carmaker <a href=\"https:\/\/citroen.com\/\">Citroen<\/a> created for their launch in a new market. The headline: \u201cExperience the comfort the world loves.\u201d It clearly marries their global presence with their USP: comfort<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"182\" class=\"wp-image-15479\" src=\"https:\/\/qualaroo.com\/blog\/wp-content\/uploads\/2023\/07\/A-good-example-1.png\" alt=\"\" \/>\r\n<figcaption><a href=\"https:\/\/scrn.li\/3E0bCazm5J2t9Q\">Source<\/a><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>2. <\/strong><span class=\"icon-add\" style=\"font-weight: 400;\"><strong>Explanatory Subheaders<\/strong><\/span><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><b><i>Why it\u2019s important: <\/i><\/b><span class=\"icon-add\" style=\"font-weight: 400;\">These encapsulate the best parts or main motives of what you offer customers. Highlight features that set your offering a notch above your competition and unique characteristics that only your product can give them.<\/span> <\/li>\r\n<li><b>A good example: <\/b><span class=\"icon-add\" style=\"font-weight: 400;\">When Sony put the word out about its next-gen gaming console, its landing page shared what gamers could expect from the PS5.<\/span><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"181\" class=\"wp-image-15484\" src=\"https:\/\/qualaroo.com\/blog\/wp-content\/uploads\/2023\/07\/Sony.png\" alt=\"\" \/>\r\n<figcaption><a href=\"https:\/\/scrn.li\/jC6ywusDVixPXs\">Source<\/a><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">3. <span class=\"icon-add\" style=\"font-weight: 400;\"><strong>Images &amp; Multimedia<\/strong><\/span><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><b><i>Why it\u2019s important: <\/i><\/b><span class=\"icon-add\" style=\"font-weight: 400;\">Visual elements on your landing page that reinforce what you sell &#8211; whether it\u2019s goods or services &#8211; go a long way in persuading potential customers to make that crucial purchase decision. Think about it yourself &#8211; are you more likely to buy from a nice-looking website or a drab, lifeless one?<\/span><\/li>\r\n<li><strong>A good example: <\/strong>Nike has a range called <a href=\"https:\/\/www.nike.com\/launch\">SNKRS<\/a>. Its landing page has just that &#8211; sneakers. Bright colors and designs stand out against a plain white background.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"226\" class=\"wp-image-15482\" src=\"https:\/\/qualaroo.com\/blog\/wp-content\/uploads\/2023\/07\/SNKRS.png\" alt=\"\" \/>\r\n<figcaption><a href=\"https:\/\/scrn.li\/5gMnoq9y3Iq38O\">Source<\/a><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span class=\"icon-add\" style=\"font-weight: 400;\"><strong>4. Informative Content (copy)<\/strong><\/span><strong><br \/><\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><b><i>Why it\u2019s important: <\/i><\/b><span class=\"icon-add\" style=\"font-weight: 400;\">Descriptive explanations about your offering educate prospective customers about your company\u2019s best offerings- the benefits they will get if they buy from you and not others. Describe the perks they might enjoy if they become loyal patrons (among other things you want to explain in detail).\u00a0<\/span><\/li>\r\n<li><b>A good example: <\/b><span class=\"icon-add\" style=\"font-weight: 400;\"><a href=\"https:\/\/www.hotstar.com\/disneyplus\">Disney Plus<\/a>, a relatively new streaming service, built a landing page that tells visitors that they will get to watch exclusively created content.<\/span><br \/><br \/><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"492\" class=\"wp-image-13550\" src=\"https:\/\/qualaroo.com\/blog\/wp-content\/uploads\/2023\/04\/disney_11zon-1024x492.jpg\" alt=\"Disney Plus Home Page\" \/>\r\n\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>5. <\/strong><span class=\"icon-add\" style=\"font-weight: 400;\"><strong>Benefits &amp; Pain-Points<\/strong><\/span><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><b><i>Why it\u2019s important: <\/i><\/b><span class=\"icon-add\" style=\"font-weight: 400;\">How your offering will benefit them or help them overcome their challenges plays a crucial role in convincing potential customers. If you can show them how their lives will become better through your product or service with a landing page that encapsulates the best benefits, conversion rates will rise.<\/span><\/li>\r\n<li><b>A good example: <\/b><span class=\"icon-add\" style=\"font-weight: 400;\"><a href=\"https:\/\/alight.com\/\">Alight<\/a>, a cloud-based human resources company, put up a banner saying \u201cHow we\u2019re helping employers respond to COVID-19\u201d on their LP.<\/span><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"243\" class=\"wp-image-15486\" src=\"https:\/\/qualaroo.com\/blog\/wp-content\/uploads\/2023\/07\/human-resources.png\" alt=\"\" \/>\r\n<figcaption><a href=\"https:\/\/scrn.li\/dZ8HYM3AijTf39\">Source<\/a><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>6. <\/strong><span class=\"icon-add\" style=\"font-weight: 400;\"><strong>Interactive <a href=\"https:\/\/www.proprofschat.com\/\">Live Chat<\/a><\/strong><\/span><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><b><i>Why it\u2019s important: <\/i><\/b><span class=\"icon-add\" style=\"font-weight: 400;\">On-the-spot support (whether through automated chatbots or with live agents) for LP visitors gives them an opportunity to contact you directly in case they can\u2019t find what they\u2019re looking for or need help with an issue.<\/span><\/li>\r\n<li><b>A good example: <\/b><span class=\"icon-add\" style=\"font-weight: 400;\">There is a unique example of using a chatbot on the company\u2019s flagship product\u2019s landing page to involve, educate, and convert customers. <\/span><a href=\"https:\/\/anartfulscience.com\/milo.php\"><span class=\"icon-add\" style=\"font-weight: 400;\">An Artful Science<\/span><\/a><span class=\"icon-add\" style=\"font-weight: 400;\"> designs websites (and landing pages, so you might want to look it up) and starts the process with a witty conversational <a href=\"https:\/\/www.proprofschat.com\/blog\/best-ai-chatbots\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI chatbot<\/a>!<\/span><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span class=\"icon-add\" style=\"font-weight: 400;\"><strong>7. Credentials &amp; Promises<\/strong><\/span><strong> <br \/><\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><b><i>Why it\u2019s important: <\/i><\/b><span class=\"icon-add\" style=\"font-weight: 400;\">Testimonials, social proof, guarantees &#8211; these are the kind of things that reassure fence-sitters and doubters about the quality and relevance of your product or service. This factor is all the more important if your industry relies a lot on customer reviews &#8211; for example, the hospitality or food service industry.<\/span><\/li>\r\n<li><b>A good example: <\/b><span class=\"icon-add\" style=\"font-weight: 400;\">Each and every section of <\/span><a href=\"https:\/\/placester.com\/\"><span class=\"icon-add\" style=\"font-weight: 400;\">Placester\u2019s main page<\/span><\/a><span class=\"icon-add\" style=\"font-weight: 400;\"> is appended with a real estate agent who used their landing page building feature and services, and includes their linked case study or testimonial. Check it out!<\/span><br \/><br \/><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1893\" height=\"900\" class=\"wp-image-5862\" src=\"https:\/\/qualaroo.com\/blog\/wp-content\/uploads\/2021\/06\/image-1.png\" alt=\"Placester Home Page\" \/>\r\n<figcaption><br \/><br \/><\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>8. <\/strong><span class=\"icon-add\" style=\"font-weight: 400;\"><strong>One\/Many Call(s) To Action<\/strong><\/span><strong><br \/><\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><b><i>Why it\u2019s important: <\/i><\/b><span class=\"icon-add\" style=\"font-weight: 400;\">Last but definitely not least, the button(s) that take customers to checkout\/signup\/subscription\/<a href=\"https:\/\/leadgenapp.io\/lead-capture-forms\/\">lead generation forms<\/a> should stand out. Use color schemes, innovative text, or out-of-the-box ideas to bedazzle LP visitors into buying your product\/service or signing up for your lead database!<\/span> <br \/>An additional tip about CTAs, considering their importance: <span class=\"icon-add\" style=\"font-weight: 400;\">Due to their small sizes, calls to action need to convey a lot in a very few words. The best CTAs communicate a sense of urgency, should be zero-obligation statements, and last but not least, entice prospective clickers with how they stand to benefit.<\/span><\/li>\r\n<li><b>A good example: <\/b><span class=\"icon-add\" style=\"font-weight: 400;\">Why make do with one good example when you can have 21? Check out <\/span><a href=\"https:\/\/www.crazyegg.com\/blog\/call-to-action-examples\/\"><span class=\"icon-add\" style=\"font-weight: 400;\">this blog post<\/span><\/a><span class=\"icon-add\" style=\"font-weight: 400;\"> on the aforementioned SEO guru Neil Patel\u2019s Crazy Egg!<\/span><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span class=\"icon-add\" style=\"font-weight: 400;\">Of course, you can never be sure with a one-size-fits-all approach when it comes to landing pages. This is especially applicable if you serve a variety of customer segments because each segment has its own way of responding to your marketing efforts. Hence, you need to test the elements of your landing pages to make sure that each customer sees the most suited variant.<\/span><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Create_High_Conversion_Landing_Pages\"><\/span><span class=\"icon-add\" style=\"font-weight: 400;\"><strong>How to Create High Conversion Landing Pages<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">As said above, there is no template to guarantee high conversions on landing pages. Effective landing pages are rarely created in one go. It takes several iterations to get the recipe of elements right (like the benefit or feature you are highlighting, the CTA you are using, the color, etc.) &#8211; and even then, it needs regular testing and tweaks to <\/span><b>keep conversion rates high<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span class=\"icon-add\" style=\"font-weight: 400;\"><strong>Using A\/B Testing To Land on the Best Page LP Elements<\/strong><\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">While figuring out how to build a landing page, it makes sense to have multiple variations of the elements so that the most effective one can be made live for visitors to see. <\/span><a href=\"https:\/\/qualaroo.com\/ab-testing\/\"><span style=\"font-weight: 400;\">A\/B testing<\/span><\/a><span style=\"font-weight: 400;\"> tells you which version of your LP is better at doing the job it is meant to do: <\/span><b><i>converting customers<\/i><\/b><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><b><i>Bonus read: <a href=\"https:\/\/qualaroo.com\/blog\/best-ab-testing-tools\/\">Best A\/B Testing tools<\/a><\/i><\/b><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">For example, you may wish to determine which CTA on your newly created landing page results in more people clicking to go to the next intended page or step in your sales conversion funnel.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">No worries: simply set up an A\/B test with two different variations of the button to determine this. In this hypothetical example, the \u201cA\u201d variant of the button might say \u201cLearn More\u201d while the \u201cB\u201d variant of the button might say \u201cSee How\u201d. Go with whichever version converts more test users.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">In an A\/B test, both variants of the button run at the same time to a set percentage of website visitors. In the simplest case, 50% of visitors see variant \u201cA\u201d and 50% see variant \u201cB\u201d. Using an A\/B testing software, you get to see actual numbers of the click-throughs for both variants.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span class=\"icon-add\" style=\"font-weight: 400;\"><strong>Suppose the results of the A\/B test are:<\/strong><\/span><\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"607\" height=\"181\" class=\"wp-image-5965\" src=\"https:\/\/qualaroo.com\/blog\/wp-content\/uploads\/2021\/06\/AB-Test.png\" alt=\"AB Test\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span class=\"icon-add\" style=\"font-weight: 400;\">The numbers prove that the button variant B, \u201cSee How\u201d, performs twice as well as variant A, \u201cLearn More\u201d. Thus, variant B of your CTA button is called the \u201cwinning variant\u201d or \u201cwinner\u201d and should be the one used to create a landing page that converts the most visitors into customers.<\/span><br \/><br \/>Carry out similar tests for all elements that make up your LP so that you create an awesome LP, like the ones we have curated for you to get inspiration, new ideas, and hence, more business!<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><b>Read this blog for strategies to <\/b><a href=\"https:\/\/qualaroo.com\/blog\/webinar-increase-shopping-cart-completions-this-holiday-season-with-user-feedback\/\"><b>Increase Shopping Cart Completions with User Feedback<\/b><\/a><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Write_Effective_Landing_Page_Content\"><\/span><span class=\"icon-add\" style=\"font-weight: 400;\"><strong>How to Write Effective Landing Page Content<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Content should drive landing page visitors to click on your call to action. To increase the chances of them doing so, here are a few tips to write convincing, persuasive LP copy.<\/span><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><span class=\"icon-add\" style=\"font-weight: 400;\">Make your CTA exciting. The usual CTAs like Sign Up Today, Start Your Trial, etc. have become so commonplace that customers might even reconsider their decision to purchase. Instead, use action words that entice them to Enjoy A Demo, Boost Revenue, Ramp Up Conversions, etc.<\/span><\/li>\r\n<li><span class=\"icon-add\" style=\"font-weight: 400;\">Do A\/B testing. As we have said before, testing different versions of CTAs and LP elements is a great way to ensure higher conversion rates. The same applies to content and body copy, too. Also, it helps you reinforce your messaging and keep it consistent throughout the landing page.<\/span><\/li>\r\n<li><span class=\"icon-add\" style=\"font-weight: 400;\">Keep up with trends. Remember &#8211; it&#8217;s not just landing page visitors who are evaluating your content, but Google and other search engine algorithms are constantly being updated as well. To ensure that your landing page ranks higher than your competition, update your content and CTAs. Keep a sharp eye on what your competitors\/industry leaders are doing and emulate it.<\/span><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Examples_of_Awesome_Landing_Pages\"><\/span><span class=\"icon-add\" style=\"font-weight: 400;\"><strong>Examples of Awesome Landing Pages<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span class=\"icon-add\" style=\"font-weight: 400;\">Take a moment to observe this LP for celebrity chef Gordon Ramsey\u2019s Private Dining and Events Page.<\/span><\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"902\" class=\"wp-image-5987\" src=\"https:\/\/qualaroo.com\/blog\/wp-content\/uploads\/2021\/06\/Gordon-Ramsy-Landing-Page-1.png\" alt=\"Gordan Ramsey Landing Page\" \/>\r\n\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span class=\"icon-add\" style=\"font-weight: 400;\">Do you see that the main feature is clearly highlighted (due to the stark black\/gold contrast)?\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span class=\"icon-add\" style=\"font-weight: 400;\">Furthermore, the CTA button has a clear <\/span><b>action<\/b><span class=\"icon-add\" style=\"font-weight: 400;\">: \u201c<\/span>Book A Table&#8221;<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span class=\"icon-add\" style=\"font-weight: 400;\">Finally, there is a <\/span><b>top-level dropdown menus bar<\/b><span class=\"icon-add\" style=\"font-weight: 400;\"> if people reach this page from search engine results pages for recipes, reservations, or even careers &#8211; as well as masterclasses from a famous chef.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span class=\"icon-add\" style=\"font-weight: 400;\">Now, let\u2019s have a look at a SaaS product that has lots of features but there\u2019s no focus on its benefits in this LP:<\/span><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1469\" class=\"wp-image-5970\" src=\"https:\/\/qualaroo.com\/blog\/wp-content\/uploads\/2021\/06\/Old-Poor-Landing-Page.jpg\" alt=\"Old Landing Page\" \/>\r\n<figcaption><br \/><br \/><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span class=\"icon-add\" style=\"font-weight: 400;\">We hate to sound too critical, but there is just too much going on on this landing page. Granted, it is informative &#8211; but that is the job of a dedicated web page.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">So we suggest: <\/span><i><span style=\"font-weight: 400;\">keep your LP minimal<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span class=\"icon-add\" style=\"font-weight: 400;\">The company with the landing page shown above went through a rebranding. The result:<\/span><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/HiOtEUg5S7cERp5ZCO1fBwFSQq7TWOgRxpI8imIGCW4N_ceYMKTucWI1sn7GTfzHMv1hTqlLJZq4o1RIFANavGt0wj1AsFOqV9Gx_gdqlx-4d23ZrVVSIWnMEnnZAUYik0BVSkgK\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span class=\"icon-add\" style=\"font-weight: 400;\">We think this is a <\/span><b>lot<\/b><span class=\"icon-add\" style=\"font-weight: 400;\"> better than the overloaded dense landing page they had earlier. Do you?\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Bonus Read: <a href=\"https:\/\/qualaroo.com\/blog\/saas-marketing-strategies\/\">SaaS Marketing Strategies : Techniques to Grow Your Business<\/a><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Steps_to_Build_a_Landing_Page_That_Converts\"><\/span><span class=\"icon-add\" style=\"font-weight: 400;\"><strong>Steps to Build a Landing Page That Converts\u00a0<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Step 1. Decide the Goals of Your Landing Page<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">It is important to have a good sense of your main objectives to figure out how to build a landing page that converts lots of customers before deep diving into writing the content. Go through these questions before you start to create a landing page, and keep your answers in mind:<\/span><\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li><span class=\"icon-add\" style=\"font-weight: 400;\">What is the primary goal of the page?\u00a0<\/span>\r\n<ul>\r\n<li><span class=\"icon-add\" style=\"font-weight: 400;\">Are you trying to generate more free signups?\u00a0<\/span><\/li>\r\n<li><span class=\"icon-add\" style=\"font-weight: 400;\">More leads?\u00a0<\/span><\/li>\r\n<li><span class=\"icon-add\" style=\"font-weight: 400;\">Rank high for a certain keyword?\u00a0<\/span> <\/li>\r\n<\/ul>\r\n<\/li>\r\n<li><span class=\"icon-add\" style=\"font-weight: 400;\">Who are the other stakeholders on this page?\u00a0<\/span>\r\n<ul>\r\n<li><span class=\"icon-add\" style=\"font-weight: 400;\">Will it affect the sales team?\u00a0<\/span><\/li>\r\n<li><span class=\"icon-add\" style=\"font-weight: 400;\">The support team?\u00a0<\/span><\/li>\r\n<li><span class=\"icon-add\" style=\"font-weight: 400;\">Current customers?<\/span> <\/li>\r\n<\/ul>\r\n<\/li>\r\n<li><span class=\"icon-add\" style=\"font-weight: 400;\">Do you have related pages that you should link to, from this page?\u00a0<\/span>\r\n<ul>\r\n<li><span class=\"icon-add\" style=\"font-weight: 400;\">Should other pages link to this page?\u00a0<\/span><\/li>\r\n<li><span class=\"icon-add\" style=\"font-weight: 400;\">What is the proper order for users to funnel through these pages?<\/span> <\/li>\r\n<\/ul>\r\n<\/li>\r\n<li><span class=\"icon-add\" style=\"font-weight: 400;\">Do you have any design constraints? Will this page be in the same layout as another page, or are you free to be creative?<\/span><br \/><br \/><\/li>\r\n<li><span class=\"icon-add\" style=\"font-weight: 400;\">Is this page brand new, or will you test it against an existing webpage?<\/span><\/li>\r\n<\/ol>\r\n\r\n\r\n<hr class=\"wp-block-separator\" \/>\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Step 2. Write the Content With the Goals in Mind<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">You will want to write content before you start designing to ensure that you are capturing all of the relevant information. Standard (read: most) landing pages are built on these types of content:<\/span><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><span class=\"icon-add\" style=\"font-weight: 400;\">A hero that captures the reader\u2019s attention<\/span><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"365\" class=\"wp-image-6039\" src=\"https:\/\/qualaroo.com\/blog\/wp-content\/uploads\/2021\/06\/attention-2.png\" alt=\"CTA\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A social proof section that immediately establishes credibility<\/span><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1883\" height=\"817\" class=\"wp-image-6000\" src=\"https:\/\/qualaroo.com\/blog\/wp-content\/uploads\/2021\/06\/lpexample2.png\" alt=\"Social proof\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A primary CTA that entices the visitor\u00a0<\/span><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"365\" height=\"184\" class=\"wp-image-6004\" src=\"https:\/\/qualaroo.com\/blog\/wp-content\/uploads\/2021\/06\/takeme.png\" alt=\"Ready to chack out the blog\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Supporting information that demonstrates value\/benefits\u00a0<\/span><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"487\" class=\"wp-image-6002\" src=\"https:\/\/qualaroo.com\/blog\/wp-content\/uploads\/2021\/06\/slack.png\" alt=\"Slack LP\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A customer quote or client testimonials that instill faith\u00a0<\/span><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"716\" height=\"472\" class=\"wp-image-6012\" src=\"https:\/\/qualaroo.com\/blog\/wp-content\/uploads\/2021\/06\/review-1.png\" alt=\"reviews\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<hr class=\"wp-block-separator\" \/>\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Step 3. Design Your Landing Page for Your Target Customer<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span class=\"icon-add\" style=\"font-weight: 400;\">You can start wire-framing the page with tools like Balsamiq or Canva and then use more advanced tools like Sketch or Photoshop to create detailed designs. <\/span>Be sure to do your research so that you can find the <a href=\"https:\/\/blog.wishpond.com\/post\/115675438256\/best-landing-page-builders\" target=\"_blank\" rel=\"follow noopener noreferrer\" aria-label=\"best landing page builder (opens in a new tab)\">best landing page builder<\/a> for your needs. <span class=\"icon-add\" style=\"font-weight: 400;\">Your <a href=\"https:\/\/qualaroo.com\/blog\/landing-page-testing\/\">landing page<\/a> should keep the same look and feel as the rest of your website content to maintain brand consistency.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">If you don\u2019t have a style guide and are looking for inspiration, look at websites of companies that have similar ideas as yours but are not your direct competition.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><i><span style=\"font-weight: 400;\">Keep Important Content Above the Fold.<\/span><\/i> <span style=\"font-weight: 400;\">When you start designing the layout of the webpage, you want to keep in mind what content will be \u201cabove the fold\u201d and which content will be \u201cbelow the fold.\u201d Any content above the fold is content that your viewer will be able to see without scrolling. You want to make sure that the most important content is above the fold, so the user will be sure to see it right away.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><i><span class=\"icon-add\" style=\"font-weight: 400;\">Maintain A Strong Visual Hierarchy.<\/span><\/i> <span class=\"icon-add\" style=\"font-weight: 400;\">The F-shape pattern is a technique of keeping visitors interested not just in landing pages but web pages in general. It lays out a visual hierarchy that makes the visitor continue focusing on relevant information, presented in the following way:\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><span class=\"icon-add\" style=\"font-weight: 400;\">A bold headline with or without a relevant image at the top<\/span><\/li>\r\n<li><span class=\"icon-add\" style=\"font-weight: 400;\">Lists or bullets down the left side for subheadings<\/span><\/li>\r\n<li><span class=\"icon-add\" style=\"font-weight: 400;\">CTAs placed strategically (to attract attention) at multiple places on the page<\/span><\/li>\r\n<li><span class=\"icon-add\" style=\"font-weight: 400;\">A good balance between the font, its size, and the quantity of text used to highlight USPs.<\/span><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><b><i>Tip:<\/i><\/b><i><span class=\"icon-add\" style=\"font-weight: 400;\"> Check to make sure that your landing page will look good across different breakpoints. This is especially important for showcasing social proof like reviews, ratings, customer testimonials, significant awards, and statistics that elevate your landing page. Using heat maps or session recorders to see where visitors to pause and where they scroll through the breakpoints can help.<\/span><\/i><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><i><span style=\"font-weight: 400;\">Be Responsive For All Device Types.<\/span><\/i> <span style=\"font-weight: 400;\">It is important to keep in mind that users will come to your website through different devices with different screen sizes from the one you are designing your page on. The fold will be different for each user based on their screen size \u2013 and the layout may have to be completely different for mobile users.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-center wp-block-paragraph\"><b><i>Tip:<\/i><\/b><i><span style=\"font-weight: 400;\"> To see which devices your users are visiting your website from, go to Google Analytics \u2192 Audience \u2192 Mobile \u2192 Overview \u2192 Secondary Dimension = \u201cScreen Resolution\u201d.\u00a0<\/span><\/i><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><i><span style=\"font-weight: 400;\">This should give you a good idea of the screen size.<\/span><\/i><\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Step 4. Enhance Your Landing Page With Sharp Coding &amp; Plugins<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">There are many ways to bring your design to life \u2013 with or without code.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">If you can code or you have a developer on hand \u2013 great! Just make sure you optimize all of the important SEO elements (the major ones being your landing page title, primary and secondary keywords, meta description, links\/backlinks, headings, social media integrations, etc.) to ensure that your page ranks well in Google, Bing, or any other search engines.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><b>Tip: <\/b><span style=\"font-weight: 400;\">You may consider running your landing page through <\/span><a href=\"http:\/\/seorch.eu\"><span style=\"font-weight: 400;\">seorch.eu<\/span><\/a><span style=\"font-weight: 400;\"> to ensure that you are fully optimizing your page.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Hate coding? Don\u2019t worry!<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">There are plenty of tools to help you get your page up and running with minimal code, such as:<\/span><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Shopify<\/li>\r\n<li>Squarespace<\/li>\r\n<li>WordPress<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Any of these tools will be mobile responsive right off the bat, and they come with the ability to add plugins to enhance your website as you go.<\/span><\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Step 5. Test Your Landing Page To Improve Conversion Rates<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Just because your web page is live does not mean it\u2019s done!\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Continue to test, iterate, and improve as users interact with your website. There are great tools available on the internet for running A\/B tests (as described above) and split URL tests.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">When you run an experiment, think about\u2026<\/span><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What is the hypothesis? How will you measure success for your test?\u00a0<\/span><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><b>Common goals<\/b><span style=\"font-weight: 400;\"> are:\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Signups<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lead Submissions<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Clicks<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What are the risks? Is there anything that could happen that would be bad? Make sure you can measure <\/span><b>potential risks<\/b><span style=\"font-weight: 400;\"> too.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">When will the test end? Choose a date to review the <\/span><b>test results<\/b><span style=\"font-weight: 400;\">. It is all too easy to \u201cset it and forget it,\u201d but you want to make sure you eventually choose a winner and send all of your traffic to this page.<\/span><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1166\" height=\"966\" class=\"wp-image-6008\" src=\"https:\/\/qualaroo.com\/blog\/wp-content\/uploads\/2021\/06\/abtest-1.png\" alt=\"A\/B Test Cycle\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span class=\"icon-add\" style=\"font-weight: 400;\">A\/B testing makes many decisions clear-cut by basing them on data rather than only intuition. Some examples of things that can &#8211; and <\/span><i><span class=\"icon-add\" style=\"font-weight: 400;\">should<\/span><\/i><span class=\"icon-add\" style=\"font-weight: 400;\"> &#8211; be A\/B tested are:<\/span><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Color palette &amp; schemes<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">CTA text, designs &amp; placements<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Number &amp; relevance of form fields<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Visual design (text, white spaces, etc.)<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Number of links and reason for their placement<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Header &amp; footer navigation\u00a0<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Social proof &amp; testimonial inclusion<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Copy optimization: size &amp; volume<\/span><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Testing these factors to decide the optimum landing page features will work well in the long run!<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">For example, check out this scenario.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">You see many visitors land up on your product page and browse the site, but despite providing a free trial and mentioning a clear CTA that says \u201cStart Your Free Trial Today!\u201d, you don\u2019t get as many clicks from them on it.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">As part of your A\/B testing, you can place quick surveys that can try to uncover visitor intent:<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span class=\"icon-add\" style=\"font-weight: 400;\">\u201cWhat did you come to this site to do today?&#8221;<\/span><\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"288\" height=\"180\" class=\"wp-image-5997\" src=\"https:\/\/qualaroo.com\/blog\/wp-content\/uploads\/2021\/06\/chat1.png\" alt=\"what did you do today?\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Or ask something like: &#8220;What&#8217;s preventing you from starting a trial?&#8221;<\/span><\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"291\" height=\"169\" class=\"wp-image-5998\" src=\"https:\/\/qualaroo.com\/blog\/wp-content\/uploads\/2021\/06\/chat2.png\" alt=\"Do you plan to start a trial?\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">This can give you a direct idea of what they need. Or you may ask this question:<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span class=\"icon-add\" style=\"font-weight: 400;\">&#8220;What&#8217;s preventing you from starting a trial?&#8221;<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">And discover that they can\u2019t even locate the CTA button that easily even if they wanted to sign up!<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span class=\"icon-add\" style=\"font-weight: 400;\">Want to understand more scenarios like this one for A\/B testing? Check out this <\/span><a href=\"https:\/\/help.qualaroo.com\/demo-faqs\"><span class=\"icon-add\" style=\"font-weight: 400;\">survey question library<\/span><\/a><span class=\"icon-add\" style=\"font-weight: 400;\">.<\/span><\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Step 6. Pay Close Attention To Insights &amp; Analytics<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span class=\"icon-add\" style=\"font-weight: 400;\">As your visitors interact with the page, you might miss some information that is not captured just by clicks. In this case, it helps to <\/span><b>simply ask your visitors what they are thinking<\/b><span class=\"icon-add\" style=\"font-weight: 400;\">! An A\/B testing feedback tool can help you gain real-time insights into your customer\u2019s decisions. Your customers make hundreds of decisions about you; Qualaroo is there to find out why they made them.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Bonus Read: <a href=\"https:\/\/qualaroo.com\/blog\/best-website-feedback-tools\/\">30 Best Website Feedback Tools<\/a><\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Step 7. Iterate And Repeat Your Landing Page Conversion Rates!<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span class=\"icon-add\" style=\"font-weight: 400;\">As you continue to learn what works \u2013 and what does not work \u2013 you can add your findings back into your page to improve your conversion rate.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span class=\"icon-add\" style=\"font-weight: 400;\">Then as your visitors interact with your landing page, you may realize some information, visual factors, or customer behaviors that were not considered earlier during LP design. In such cases, it helps to ask your visitors questions at the moment with an unobtrusive feedback widget, like the Qualaroo NudgeTM!<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/help.qualaroo.com\/what-is-the-qualaroo-nudge\"><span class=\"icon-add\" style=\"font-weight: 400;\">Qualaroo Nudges<\/span> \u2122<\/a> <span class=\"icon-add\" style=\"font-weight: 400;\"> can help you gain contextual insights into your customer\u2019s decisions. Your customers make hundreds of decisions that impact your business. Qualaroo tells you \u2018why\u2019.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span class=\"icon-add\" style=\"font-weight: 400;\"><strong>Here\u2019s how:<\/strong><\/span><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-embed-youtube aligncenter wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\r\n<div class=\"wp-block-embed__wrapper\">https:\/\/www.youtube.com\/watch?v=IXBWLB-R-cY<\/div>\r\n<\/figure>\r\n\r\n\r\n<hr class=\"wp-block-separator\" \/>","protected":false},"excerpt":{"rendered":"<p>\t\t\t\t\t\tDiscover the secret to create highly effective landing pages that drive conversions. Learn how to make a good landing page that turns visitors into customers.<\/p>\n","protected":false},"author":21,"featured_media":6443,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[124,1],"tags":[],"class_list":["post-2166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cro","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/posts\/2166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/comments?post=2166"}],"version-history":[{"count":104,"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/posts\/2166\/revisions"}],"predecessor-version":[{"id":22330,"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/posts\/2166\/revisions\/22330"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/media\/6443"}],"wp:attachment":[{"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/media?parent=2166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/categories?post=2166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/tags?post=2166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}