{"id":2049,"date":"2017-04-11T19:24:16","date_gmt":"2017-04-11T19:24:16","guid":{"rendered":"https:\/\/blog.qualaroo.com\/?p=2049"},"modified":"2024-12-16T07:32:13","modified_gmt":"2024-12-16T07:32:13","slug":"how-to-navigate-the-waters-of-googles-new-pop-up-regulations","status":"publish","type":"post","link":"https:\/\/web-staging.qualaroo.com\/blog\/how-to-navigate-the-waters-of-googles-new-pop-up-regulations\/","title":{"rendered":"How to Navigate the Waters of Google\u2019s New Pop-up Regulations"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Here\u2019s the lowdown\u2013Google\u2019s recent mobile regulations can impact interstitials and pop-ups, and we want our customers to be well aware of the new rules so they don\u2019t get dinged for covering up certain mobile content. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Google recently made an update to its mobile-friendly search algorithm, making smartphone content visibility a <a href=\"https:\/\/linkbuilder.io\/google-ranking-factors\/\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"follow noopener noreferrer\">google ranking factor<\/a>. Sites that display intrusive interstitials and pop-up boxes that impact usability for searchers on smartphones may find that their content does not perform as strongly as it used to in mobile searches.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Qualaroo users should be mindful of the below criteria:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Showing a pop-up that covers the main content, either immediately after users navigate to a page from the search results, or while they are looking through the page.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Displaying a standalone interstitial that the user has to dismiss before accessing the main content.<\/span><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">That said, here are a few best practices we HIGHLY recommend:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Always use a mobile screener when running your mobile surveys, as ours meets Google\u2019s new SEO requirements (you\u2019re welcome). <\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Always deploy some sort of page delay, whether it be 2 seconds or 10, any delay is better than no delay. <\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Be sure your banners use a reasonable amount of screen space and are easily dismissible.<\/span><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Do&#8217;s<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"501\" src=\"https:\/\/qualaroo.com\/blog\/wp-content\/uploads\/2017\/04\/good-examples.png\" alt=\"good-examples\" class=\"wp-image-2051\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dont&#8217;s<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"501\" src=\"https:\/\/qualaroo.com\/blog\/wp-content\/uploads\/2017\/04\/bad-examples.png\" alt=\"bad-examples\" class=\"wp-image-2052\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">If you\u2019re still unsure of whether or not your site meets these new mobile requirements, try using this <\/span><a href=\"https:\/\/search.google.com\/search-console\/mobile-friendly?utm_source=mft&amp;utm_medium=redirect&amp;utm_campaign=mft-redirect\"><span style=\"font-weight: 400;\">Mobile Friendly Tool<\/span><\/a><span style=\"font-weight: 400;\">, which will crawl your site and give you a green light for go, or notify you of items that violate Google\u2019s SEO guidelines.<br><\/span><br><span style=\"font-weight: 400;\">Or give us a shout at <\/span><a href=\"https:\/\/qualaroo.com\/\"><span style=\"font-weight: 400;\">info@qualaroo.com<\/span><\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Here\u2019s the lowdown\u2013Google\u2019s recent mobile regulations can impact interstitials and pop-ups, and we want our customers to be well aware of the new rules so they don\u2019t get dinged for covering up certain mobile content. Google recently made an update to its mobile-friendly search algorithm, making smartphone content visibility a google ranking factor. Sites that&#8230;<\/p>\n","protected":false},"author":28,"featured_media":2057,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,3],"tags":[],"class_list":["post-2049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","category-qualaroo"],"_links":{"self":[{"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/posts\/2049","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/comments?post=2049"}],"version-history":[{"count":3,"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/posts\/2049\/revisions"}],"predecessor-version":[{"id":12029,"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/posts\/2049\/revisions\/12029"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/media\/2057"}],"wp:attachment":[{"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/media?parent=2049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/categories?post=2049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/tags?post=2049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}