{"id":1756,"date":"2016-12-01T10:00:32","date_gmt":"2016-12-01T10:00:32","guid":{"rendered":"https:\/\/blog.qualaroo.com\/?p=1756"},"modified":"2025-08-26T05:34:07","modified_gmt":"2025-08-26T05:34:07","slug":"6-inventive-uses-for-qualaroo","status":"publish","type":"post","link":"https:\/\/web-staging.qualaroo.com\/blog\/6-inventive-uses-for-qualaroo\/","title":{"rendered":"6 Inventive Uses For Qualaroo"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\">Customers&#8217; lives are so saturated with digital marketing that it can all just seem like noise. They get on average <a href=\"http:\/\/expandedramblings.com\/index.php\/email-statistics\/\">121 emails every day<\/a>, and they only open about 13% of the ones sent from marketers. Every time they go to a blog, they click out of an annoying pop-up asking them to sign up for their newsletter. Chatbots ping every time they leave a tab open to save it for later.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">We&#8217;re a team of marketers\u2014we understand the industry issues keeping you from being heard\u2014so we designed our product to help you cut through the noise. Even though you might know how to <i>use<\/i> Qualaroo from our instructional resources, we want to teach you how to <i>hack <\/i>it, so it can help you overcome your marketing hurdles.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Here are our six recommendations for Qualaroo hacks.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Collect_Emails_Respectfully\"><\/span>1. Collect Emails <i>Respectfully<\/i><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">No one wants an email pop-up to prevent them from getting to the information they need. And worse, no one wants to press a demeaning button (<i>No thanks, I already have a bikini body<\/i><i>.<\/i>)<i> <\/i>in order to get rid of it.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"481\" class=\"wp-image-1758\" src=\"https:\/\/qualaroo.com\/blog\/wp-content\/uploads\/2016\/11\/no_thanks1.png\" alt=\"no_thanks1\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">[<a href=\"https:\/\/help.qualaroo.com\/using-branching-or-skip-logic-within-survey\">source<\/a>]<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Aggressive marketing strategies are pushing potential customers away\u2014but email leads are necessary to growing your business. Here are three ways that you can use Qualaroo to balance respectful and effective email collection.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><b>Visual integration. <\/b>When you look at a Qualaroo survey or lead generation form, it doesn&#8217;t interfere with your ability to see the content on the website. You&#8217;re not obligated to interact with it.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><b>Incentivization. <\/b>By offering a discount code or free shipping in exchange for customers&#8217; emails, you make the lead generation form a resource that benefits them, rather than a nuisance.<\/li>\r\n<li><b>Targeting.<\/b> Customers won&#8217;t want to give you their email until <i>after <\/i>they realize your product is something they might be interested in. You can target surveys to customers who have already engaged\u2014based on time on page, or whether they&#8217;ve scrolled through your content.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">By using these respectful email collection practices, you can both increase the number of people who respond to your surveys and the positive associations your visitors have with your brand.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">The Qualaroo How To: Respectful Lead Generation<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Here&#8217;s how to take advantage of all three of those ways to be considerate while generating leads.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><b>Visual integration: <\/b>Our non-intrusive UI is set up automatically for every form. All you need to do is click on \u201cCreate New,\u201d then \u201cCreate a Lead Generation Form.\u201d<\/li>\r\n<li><b>Incentivization<\/b><i>.<\/i> Once you decide how you&#8217;re going to incentivize your respondents, write the incentive in the description that they see before they fill out the survey, and write how to access that incentive (website link, coupon code) in the message they see after.<\/li>\r\n<li><b>Targeting. <\/b>Use the \u201cTarget\u201d tab to decide who receives your surveys, and when to initiate them so they&#8217;re helpful, rather than intrusive.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"646\" height=\"199\" class=\"wp-image-1761\" src=\"https:\/\/qualaroo.com\/blog\/wp-content\/uploads\/2016\/11\/survey-targeting1.jpg\" alt=\"survey-targeting1\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Integrate_Leads_With_Your_Marketing_Campaigns\"><\/span>2. Integrate Leads With Your Marketing Campaigns<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A tool you consider adding to your marketing and sales toolbox might seem handy or cool, but it&#8217;s essentially useless if you can&#8217;t integrate it into your pre-existing strategy. It&#8217;s not enough that Qualaroo can grab site visitors&#8217; emails\u2014you have to be able to use them in your marketing and sales campaigns.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">To <a href=\"https:\/\/www.process.st\/business-process-management-software\" target=\"_blank\" rel=\"noopener noreferrer\">automate the process<\/a>, we have added these and many other <a href=\"https:\/\/help.qualaroo.com\/integrations\">integrations<\/a>.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><b>Salesforce. <\/b>Qualaroo can send your email leads into your Salesforce dashboard. You don&#8217;t have to update the CRM manually\u2014it automatically notifies you when a new customer is added. It also can tie survey responses to pre-existing accounts for deep personalization.<\/li>\r\n<li><b>Mailchimp.<\/b> You can use Qualaroo&#8217;s MailChimp integration to automatically connect emails with your email lists. It works on a survey-by-survey basis, so you can segment your customers by survey to put them on different lists.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">After you integrate email collection with your sales and marketing platforms, the rest is automated\u2014your targeted drip campaigns can start right away.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">The Qualaroo How To: Integrations<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">In order to integrate one of your tools with a survey or lead generation form, click on \u201cAdd Step,\u201d then \u201cIntegrations,\u201d and from there select the appropriate integrations. The rest is automatic.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"772\" height=\"133\" class=\"wp-image-1762\" src=\"https:\/\/qualaroo.com\/blog\/wp-content\/uploads\/2016\/11\/add-step.jpg\" alt=\"add-step\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">For example, if you&#8217;re using Qualaroo to determine whether your site visitors are interested in the personal or enterprise version of your app, you can use their survey responses to add them to the appropriate email list.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Minimize_Cart_Abandonment\"><\/span>3. Minimize Cart Abandonment<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Shopping cart abandonment has reached <a href=\"http:\/\/www.businessinsider.com\/heres-how-retailers-can-reduce-shopping-cart-abandonment-and-recoup-billions-of-dollars-in-lost-sales-2014-4\">an all-time high at 74%<\/a>\u2014but 63% of abandoned shopping cart merchandise is recoverable. There are people who want to buy your product, but aren&#8217;t, because unknown factors are keeping them from doing so.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Maybe they&#8217;re going to look for a better price elsewhere, or maybe they were disturbed by the high shipping cost. It&#8217;s your job to figure out what&#8217;s keeping your website visitors from becoming customers\u2014and you can use an exit survey to do just that.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/qualaroo.com\/blog\/exit-surveys\/\">A Qualaroo exit survey<\/a> is activated when a customer&#8217;s mouse moves towards the exit button. You can use one to catch customers before they leave to simultaneously learn why they&#8217;re going, and entice them into staying. For example, if someone said they were leaving because the prices were too high, you could offer them a coupon code.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"314\" height=\"313\" class=\"wp-image-1763\" src=\"https:\/\/qualaroo.com\/blog\/wp-content\/uploads\/2016\/11\/exitcode.png\" alt=\"exitcode\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"308\" height=\"186\" class=\"wp-image-1764\" src=\"https:\/\/qualaroo.com\/blog\/wp-content\/uploads\/2016\/11\/exitcode1.png\" alt=\"exitcode1\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">[<a href=\"https:\/\/help.qualaroo.com\/using-branching-or-skip-logic-within-survey\">source<\/a>]<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">This can both save the immediate sale and give you insights on how to make future website visitors your customers.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">The Qualaroo How To: Cart Abandonment<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Create a survey like you normally would, and input the fields that apply to your website. To create personalized messages to survey responses\u2014for example, free shipping for a customer put off by high shipping costs\u2014follow these steps in red.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"942\" height=\"512\" class=\"wp-image-1765\" src=\"https:\/\/qualaroo.com\/blog\/wp-content\/uploads\/2016\/11\/add_step_copy1.png\" alt=\"add_step_copy1\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">First press \u201cAdd Step\u201d (1) to create an exit message where you can add your coupon code. Then, write in your desired text (2). After that, go back to your original survey (3), and connect the step you created to the survey answer it corresponds to.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">To designate this survey as an exit survey, activated when a customer&#8217;s mouse moves towards the exit button, click this button on the \u201cTarget\u201d tab.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"633\" height=\"189\" class=\"wp-image-1766\" src=\"https:\/\/qualaroo.com\/blog\/wp-content\/uploads\/2016\/11\/survey-targeting.jpg\" alt=\"targeting\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Create_a_Customer_Pipeline\"><\/span>4. Create a Customer Pipeline<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Almost a quarter of all page views last <a href=\"http:\/\/www.statisticbrain.com\/attention-span-statistics\/\">less than four seconds<\/a>. Even if you have visitors who are willing to browse your site until they find what they need, you also have visitors who aren&#8217;t\u2014if they can&#8217;t find what they need right away, they&#8217;ll be looking elsewhere.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">You can combat this by creating a pipeline survey that converts visitors to customers. When someone visits your site, you can use Qualaroo to ask them what they&#8217;re looking for, and then call them to action. These Call-to-Action surveys bridge the gap between contemplation and conversion.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"748\" height=\"240\" class=\"wp-image-1767\" src=\"https:\/\/qualaroo.com\/blog\/wp-content\/uploads\/2016\/11\/quizzle.jpg\" alt=\"quizzle\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">[source]<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">This photo show&#8217;s Quizzle&#8217;s customer pipeline survey. Instead of having to comb Quizzle&#8217;s site, it leads the customer to exactly what they need. First, it asks why the visitor came to Quizzle. After the respondent says that they need credit approval for an auto loan, the survey prompts, \u201cGet your free credit report to make sure your credit is ready for that auto loan&#8230;\u201d<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Qualaroo A\/B tested customer pipeline surveys with Optimizely, and the customers who were offered a pipeline survey converted at a 20% higher rate than those who weren&#8217;t.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">The Qualaroo How To: Survey Calls to Action<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">In order to set up this personalized, multi-step survey, you follow the same steps as you would if you were creating an abandoned shopping cart exit survey. Someone who wants a home loan gets a different response than someone who wants an auto loan\u2014you create \u201csteps\u201d and connect those steps to each potential response.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">But the difference between this and an abandoned shopping cart rate is that you&#8217;re not just giving your visitor a resource, like a coupon code. Insert a \u201cCall to Action\u201d button, where you can link to the place you want your customer to go next.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"772\" height=\"349\" class=\"wp-image-1768\" src=\"https:\/\/qualaroo.com\/blog\/wp-content\/uploads\/2016\/11\/qualaroo-cta.jpg\" alt=\"qualaroo-cta\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Offer_Specific_Segments_Rewards_or_Opportunities\"><\/span>5. Offer Specific Segments Rewards or Opportunities<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Sometimes, your short term goal isn&#8217;t to make a sale, it&#8217;s to connect with your audience. If you&#8217;re an e-commerce site, you could have giveaways (like the <a href=\"http:\/\/www.refinery29.com\/2016\/05\/111417\/girlfriend-collective-leggings\">viral free leggings campaign<\/a> from Girlfriend Collective) or sweepstakes. If you&#8217;re a nonprofit or public-service oriented organization, sometimes your whole business model is dedicated to providing people to things they <i>don&#8217;t <\/i>have to pay for, or reducing the cost of living.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">No matter your business model, you can use Qualaroo to create offers based on customer\/visitor segments. For example, a leading education platform used custom properties to determine if a student who hadn&#8217;t paid their tuition had a GPA of 3.5 or higher, and then asked that segment, \u201cAre you interested in financial aid?\u201d The survey offered the segment something relevant and valuable to their lives.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Another example of this would be segmented discounts. You could ask a customer their location and income range to determine if they&#8217;re eligible for reduced price gas services. Even if this customer won&#8217;t make you the <i>highest <\/i>profit margin, your willingness to connect them with an affordable service that they need can increase brand trust and loyalty.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">The Qualaroo How To: Offers Based on User Profiles<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">If you have\u00a0a Qualaroo integration like Salesforce, it&#8217;s easier to segment your customers. But if you don&#8217;t, you can segment exclusively within the Qualaroo platform using <a href=\"https:\/\/help.qualaroo.com\/using-branching-or-skip-logic-within-survey\">branching logic<\/a>.\u00a0Branching logic is when a user&#8217;s answer to one question determines the next question or message they see. For example, if a user says they use your product for business purposes rather than personal ones, you can send them to a question that asks them <i>how <\/i>they use it for business purposes.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Branching logic helps you build user profiles within surveys, and target opportunities to those specific user profiles. \u201c#3\u201d on this graphic points you how to connect a question or message to a specific answer, or set of answers.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"687\" class=\"wp-image-1769\" src=\"https:\/\/qualaroo.com\/blog\/wp-content\/uploads\/2016\/11\/branching-logic.png\" alt=\"branching\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">[<a href=\"https:\/\/help.qualaroo.com\/using-branching-or-skip-logic-within-survey\">source<\/a>]<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">With branching logic, you can also personalize the end-of-the survey message. From there, you can give an offer (like a coupon code) or direct a user to a webpage (using the call to action feature) where they can receive more information.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Optimize_Conversion_Rates_Using_Personalization\"><\/span>6. Optimize Conversion Rates Using Personalization<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Personalization is so effective in converting customers that it&#8217;s not a question of <i>if <\/i>you should personalize, but <i>how.<\/i> According to a study from Forrester Consulting,<a href=\"http:\/\/www.marketingcharts.com\/online\/what-are-personalizations-biggest-challenges-and-opportunities-44336\/\"> the biggest three hurdles marketers have to personalizing<\/a> are a) not gaining insight quickly enough, b) not having enough data, and c) having inaccurate data.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">But you can combat all of these problems by using Qualaroo&#8217;s data gathering techniques in conjunction with <a href=\"https:\/\/www.optimizely.com\/products\/personalization\/\">Optimizely&#8217;s personalization platform<\/a>. With Qualaroo, your customer data comes directly from the customer, so you don&#8217;t need to worry about it being inaccurate. You can tailor the questions to your needs, so you&#8217;ll have enough data, and you can use Optimizely to act on that data in real-time.<\/p>\r\n\r\n\r\n<hr \/>\r\n\r\n\r\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Related Read: <\/strong><a href=\"https:\/\/qualaroo.com\/blog\/increase-mobile-app-conversion-rate\/\">23 ways to increase mobile app conversion rate<\/a><\/p>\r\n\r\n\r\n<hr \/>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The gurus at <a href=\"http:\/\/www.conversion-rate-experts.com\/\">Conversion Rate Experts<\/a> tested using\u00a0<a href=\"https:\/\/help.qualaroo.com\/integrating-qualaroo-survey-optimizely-experiment-ab-test-variations\">a Qualaroo survey to lead to a personalized Optimizely landing pages<\/a>. By asking even just one question (though you can certainly ask more) about location, you can lead your visitor to a relevant landing page about either jackets or bathing suits. Using this technique, conversion rates skyrocketed.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"913\" height=\"495\" class=\"wp-image-1770\" src=\"https:\/\/qualaroo.com\/blog\/wp-content\/uploads\/2016\/11\/optimizely-personalization.png\" alt=\"optimizely\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">[<a href=\"https:\/\/help.qualaroo.com\/using-branching-or-skip-logic-within-survey\">source<\/a>]<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">The Qualaroo How To: Personalized Landing Pages and User Journeys<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">If you have the enterprise editions of both Optimizely and Qualaroo, you can create personalized landing pages and user journeys by using them both in conjunction. For example, mobile e-commerce platform <a href=\"https:\/\/blog.optimizely.com\/2014\/07\/22\/create-personalized-experiences-audiences\/\">Mobify used these tools to identify buyer personas<\/a>\u00a0and show each persona relevant products. Create your survey based on the data you want to acquire, <a href=\"https:\/\/help.qualaroo.com\/using-branching-or-skip-logic-within-survey\">using branching logic<\/a>\u00a0to build a user profile.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">From there, connect your survey to the Optimizely integration for Qualaroo by sending your Javascript snippet\u00a0to the Qualaroo support team.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"2862\" height=\"940\" class=\"wp-image-1771\" src=\"https:\/\/qualaroo.com\/blog\/wp-content\/uploads\/2016\/11\/javascript.png\" alt=\"javascript\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">[<a href=\"https:\/\/help.qualaroo.com\/using-branching-or-skip-logic-within-survey\">source<\/a>]<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"More_Than_Just_Customer_Feedback\"><\/span>More Than Just Customer Feedback<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">We&#8217;ve designed Qualaroo to try and lessen some of your pain points.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">It&#8217;s a mistake to use it exclusively as a customer feedback tool. If you use our hacks, our product isn&#8217;t just a long-term strategy solution. Gathering information from a customer, whether it&#8217;s an email, interest, or need, can help you improve that customer&#8217;s experience on your site\u2014and all their experiences to come.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Customers&#8217; lives are so saturated with digital marketing that it can all just seem like noise. They get on average 121 emails every day, and they only open about 13% of the ones sent from marketers. Every time they go to a blog, they click out of an annoying pop-up asking them to sign up&#8230;<\/p>\n","protected":false},"author":28,"featured_media":1757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/posts\/1756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/comments?post=1756"}],"version-history":[{"count":19,"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/posts\/1756\/revisions"}],"predecessor-version":[{"id":22416,"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/posts\/1756\/revisions\/22416"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/media\/1757"}],"wp:attachment":[{"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/media?parent=1756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/categories?post=1756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-staging.qualaroo.com\/blog\/wp-json\/wp\/v2\/tags?post=1756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}