{"id":1391,"date":"2013-07-18T23:36:13","date_gmt":"2013-07-18T23:36:13","guid":{"rendered":"https:\/\/blog.qualaroo.com\/?p=1391"},"modified":"2024-12-17T07:13:57","modified_gmt":"2024-12-17T07:13:57","slug":"mozilla-slovenia-and-qualaroo","status":"publish","type":"post","link":"https:\/\/web-staging.qualaroo.com\/blog\/mozilla-slovenia-and-qualaroo\/","title":{"rendered":"Mozilla Slovenia Uses Qualaroo for Conversion Rate Optimization"},"content":{"rendered":"

In April of this year, Mozilla Slovenia set off to improve the conversion rate of their website<\/a>. The goal of the redesign was to modernize the site\u2019s look and feel, make the site responsive, and clean up the information architecture, all leading to improved conversion rates. The team wanted to ensure that the redesign addressed the needs of their audience, and that they could optimize the site to maximize conversions and satisfied visitors.<\/p>\n

But first, they needed to find out what worked, what didn\u2019t and what their visitors wanted. To do this they assembled an arsenal of tools including Google Analytics, Crazy Egg, Visual Website Optimizer, and, of course, Qualaroo.<\/p>\n

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Understanding Existing Website Visitor Behavior<\/h3>\n

Through a detailed review of Google Analytics data, Mozilla Slovenia learned two surprising facts. First, most of their visitors weren\u2019t using Firefox. Second, most of them never went anywhere other than the homepage. Crazy Egg helped to make sense of this data. In tracking the areas of the homepage got the highest density of clicks, they learned that 40% of their visitors were there simply to download Firefox, taking them away from Mozilla Slovenia\u2019s domain and to the official Mozilla website. This insight shed some light on why so many users visited the only the homepage, and also why such a large percentage of their visitors were using browsers other than Firefox.<\/p>\n

Using Qualaroo to Understand Visitor Needs<\/h3>\n

Next, they wanted to figure out what the remaining 60% of visitors were looking for and whether they were in fact able to find it. But they wondered, \u201cWhat if there\u2019s something our users are looking for, but they\u2019re unable to find it because it doesn\u2019t exist?\u201d<\/p>\n

Enter Qualaroo. In the words of Mozilla Slovenia\u2019s Ziga Milek<\/a>, \u201cHow do you find out what your visitors want? Here\u2019s a crazy idea: you ask them!\u201d He goes on to explain, \u201cThe beauty of Qualaroo is that you can ask the visitors \u2018in the moment.\u2019 Right when they are having trouble. Or maybe in a critical moment in your conversion funnel.\u201d They gave visitors to the homepage a simple Nudge, \u201cWhy did you come to our website today?\u201d Upon answering, visitors were given a follow-up that asked, \u201cAre you able to find what you want?\u201d Their choices were, \u201cYes, easily;\u201d \u201cYes, with some effort;\u201d and \u201cNo.\u201d<\/p>\n

Milek and team knew that numbers alone can only tell so much of the story. Because the Nudge gave users a direct line of communication, Mozilla Slovenia was able to learn the following<\/a>:<\/p>\n